The Company:
Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging.
The number of channels at our fingertips; the need for speed; and the drive for mass personalization, all mean that brands need different solutions.
Our global team of over 6,000 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.
工作职责:
61 你要准确的解读Brief，快速抓住客户预期，找准品牌的调性，产出预料之外有惊喜的创意想法以及文案内容。
61 你不仅仅要什么风格的文案都能摆平，并且要有视觉发想能力，给出基于创意方向的视觉idea。
61 你要具备一定策略思维能力，因为厘清「写什么」比「怎么写」更重要。
61 你要能够独立主导体量较小的项目，向客户提案。
61 最后，希望你有把控创意的野心。
任职要求:
61 5年及以上广告公司创意文案经验，有文笔积累，能把握不同文案风格。
61 有强烈的好奇心，善于发现、洞察，观点明晰。
61 精通PowerPoint应用及美化， 具备团队合作意识。
61 逻辑思维清晰，做事细致，表达力强。
61 有一定抗压能力，有成熟的工作态度。
Hogarth Values:
Heart and Soul: We love what we do. We bring energy and enthusiasm to all our work. We push boundaries, we are never satisfied and always want to find a better way.
Hands On: We don’t wait for things to happen, we get on with it. We are pragmatic and don’t have an ego. We do what it takes to get the job done to the highest standards.
Honest: We are straightforward, constructive and speak openly and clearly. We operate with integrity and live up to our promises.
Happy Family: We enjoy working together. We look out for our colleagues. We are supportive and collaborative across all our teams. Even when things get tough, we don’t lose perspective or our sense of humor.
Hungry: We are an inquisitive community. We want to create an environment which inspires ourselves and others to be better. It is important to continuously challenge ourselves and our ways of working. We aim to provide staff with the opportunities to develop and learn.