61 Define strategy and 3-year marketing plan for the category based on brand strategy and insights from consumer, market and competitor.

61 Cooperate with global team and share insights to ensure the consistency of new product development with China market needs.

61 Implement new launches and repush pillar products with clear marketing mix strategy(IMC/360° animation) and perfect execution. Collaborate with team (Retail/E-commerce/Digital/PR/Trade/CRM/Training) to build integrated, engaging consumer brand experiences.

61 Partner with media agency to build optimal funnel strategy with key tactics tailor-made for the category and execution to optimize efficiency

61 Manage the category, inclu. budget, sales performance and forecast. Explore for sustainable possibilities and opportunities during work and implement into daily work.