——本职位将服务于上海前滩综合发展项目

职责：
85 制定营销策略以实现既定目标。
85 带领团队规划和实施新项目相关的营销计划，包括（但不限于）活动、品牌、数字和传播内容、媒体发布计划、公共关系活动。
85 跟进并精心设计品牌，计划和执行所有活动的相关计划，包括广告和媒体策划。
85 管理通信数字相关项目、数字营销和日常内容管理。研究和探索新的社交和数字化项目，从而为目标客户提供更好的体验。与关键客户群体互动，通过各种数字平台制作适当的互动内容，并进行评估。
85 在各个项目中推广关键举措，以加强公司的品牌和定位。
85 协调和提高各项目的营销服务质量，以提高客户满意度。
85 寻求外部合作伙伴关系，扩大目标消费者的曝光度，增强公司的品牌吸引力和竞争力。
85 与潜在的第三方媒体、平台和品牌进行联系和沟通，开展多元化的品牌、活动和沟通合作，以提升公司的品牌。
85 推动在符合公司愿景和定位的线上项目与服务。
85 进行市场调研，及时进行分析和评估，以保持对行业新趋势的敏感度。
85 与租户、内部部门、广告公司和服务提供商保持良好关系。
85 能够优先分配资源和并行管理多个项目；确保项目按照***标准和时间表完成。
85 履行交付的其他职责，以满足业务需求。

技术、学历跟经验要求：
85 市场营销/传播/商业学位，在广告、数字营销、传播、活动和公共关系方面至少有8年的经验，至少有3年的管理层经验。
85 有活动策划执行、新零售或互联网+经验者优先。
85 优秀的英语和普通话口语和书面沟通能力。
85 拥有创造力、想象力和主动性。
85 拥有丰富的市场和沟通相关合作伙伴资源。
85 具有良好的审美。


不要错过这个机会
作为一家平等机会雇主，太古致力于培养多元化的员工队伍和包容的工作环境，助力每一位员工成长与发展。

招聘流程中的支持
若您在招聘的任何环节（包括在线申请及/或选拔过程中）需要特殊协助或安排，请随时通过电子邮件与我们联系。

个人信息处理说明
申请过程中收集的所有个人资料将在流程结束后保留12个月，随后予以销毁。所有信息仅用于招聘及录用用途。太古将严格依照当地法律对个人资料进行保密处理。

[简历提交政策声明]
太古不接受猎头公司主动提交的候选人简历。若在无有效协议的情况下，猎头推荐的候选人被录用，相关费用恕不支付。此类简历将被视为太古的所有财产。

Major Responsibilities and Objectives:

85 Formulate marketing strategies and build up tactics to meet the set goals.
85 Lead the team to plan and implement marketing programmes related to market new projects, including (but not limited to) event, branding, digital & communication collaterals, media launch plan, public relations activities.
85 Execute the brand guideline in all marketing communication materials. Follow and elaborate the branding, plan and execute relevant programmes, including advertising and media planning, for all campaigns.
85 Mange communication-digital-related projects, digital marketing and routine content management. Study and explore new social and digital and therefore to provide target customers a better experience. To engage with key customer segments and craft appropriate interactive content via various digital platforms with evaluation to follow.
85 Promote key initiatives across projects to strengthen the Company’s branding and positioning.
85 Align and improve marketing service quality across projects to enhance customer satisfaction.
85 Seek external partnerships to expand the exposure among targets consumers and strengthen the Company’s brand appeal and competitiveness.
85 Contact and communicate with potential third-party media, platforms, and brands, carry out diversified brand, activities, and communication cooperation to enhance the Company’s brand.
85 Drive the on-line service functions delivered in projects that match the Company’s vision and position.
85 Conduct market research and perform analysis & intelligence in time to maintain sensitivity to new trends in the industry. Keep up-to-date competitive intelligence.
85 Maintain good relationships with tenants, internal departments, advertising companies and service providers in the Company’s projects.
85 Prioritise and manage multiple projects within budget restrictions; ensure projects are completed to the highest standard and on schedule.
85 Perform other duties as assigned to address business needs.


Scope Dimensions:

85 Employees supervised: 1


Skills, Qualifications and Experience Requirements
85 A degree in Marketing/Communications/Business and minimum 8 years’ experience in advertising, digital marketing, communication, event and public relations, min. 3 years at supervisory level.
85 Experience in event agency, new-retail or Internet plus is preferred.
85 Excellent communication, both oral and written in English and Mandarin.
85 Possess creativity, imagination and the drive to take up initiatives.
85 Possess abundant market and communication related partner resources.
85 Possess good aesthetic sense.