JOB PURPOSE Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE 1. Responsible for full-year HC Content strategy and execution plan 2. Responsible for managing Douyin Partner to focus on content production and efficiency enhancement. 3. Responsible for managing QianChuan short videos to drive traffic for livestream and Dou-Mall, ensuring kpi delivery including 3s playing rate/CTR/CVR and media ROI (Qianchuan ROI>=2-3 for HC key brands). 4. Responsible for Brand Account (Blue V) operation to content planning and content production. 5. Responsible for cross function communication with internal brand stakeholders to manage brand and KOL assets. 6. Responsible for data analysis of content framework and efficiency.
WHAT YOU NEED TO SUCCEED 1. Enthusiasm and sensitivity for content production and visual design. 2. Passion for social buzz and trendy lifestyle on social media. 3. Familiar with influencer ecosystem.
职位要求： Experiences & Qualifications · 3-4-year E-Commerce Working Experience or above; at least 2-year on Douyin channel · Experience in content production, livestream operation and Douyin media tools. · Experience in FMCG category is a plus
