1. Digital Marketing Strategy: Create and execute end-to-end digital marketing strategies tailored to the Chinese ecommerce business, including but not limited to digital marketing calendar, budget, campaign planning, etc.
2. Seeding Management: manage relationships with external digital marketing agencies, KOL/KOCs, and technology vendors. Collaborate on campaign execution, review deliverables, and ensure that vendors, KOL/KOC meet the agreed-upon service levels and quality standards.
3. Social Media Marketing: Manage social platforms relevant to the target audience (e.g., WeChat, RedNote, Douyin, Weibo, etc). Create engaging social media content, run paid social media campaigns, manage social media communities, etc.
4. Business Development Support: Support the business development department of Melchers consumer business unit and senior management for pitches towards new brand partners by supporting research, sharing insights and best practices, preparing slides and data
Requirements:
61 Bachelor’s Degree or above in marketing, business administration, or related disciplines. 61 3-5 years of solid working experience in digital marketing operations of consumer discretionary brands. Experience in working with and marketing of slow-moving premium and luxury brands is an asset 61 Preferred strong category base experience in one of the following categories of over two years: leather products, handbags, luxury fashion, lifestyle products, home & living 61 Open-minded, practical, hands-on person who is comfortable working in a dynamic environment 61 Excellent business communication and collaboration skills across different departments and locations. Proficiency in English is a must. 61 Strong data analysis skills with good business insight 61 Have the spirit of ownership, work results-oriented, strong execution, problem-solving, and a proactive work attitude.
