- Manage and execute online/offline marketing activities (Industry Exhibition/ Conference/ Seminar/Webinar) with planning, analysis, tracking and reporting for marketing initiatives. To be a MiniSite user to manage the events process. Based on the understanding of business and products to deliver creative ideas.
- Liaise with every business unit to maintain and manage all the machine demo rigs and provide full support from event content to logistics with high efficiency.
- Manage all marketing collateral requests, from brochures, flyers, pull-ups to event gifts. Set up rules for marketing material application and distribution and develop online tools for material management
- Base on the understanding of product and market, coordinate with headquarters, sales, after-sales department to evaluate/improve the value of event and content to make sure marketing objectives is helped.
- Accountable for major China campaigns’ promotion plan generation; manage and create original China specific product/industrial marketing content including but not limited to article, case study, poster and video
- Work as a team member and assist any other company marketing activities
- Guide & manage vendors to deliver quality & timely marketing activities and content