Develop and execute strategic PR plans to elevate brand visibility across luxury fashion media and social/ digital platforms.
- Write up, prepare, and monitor press materials
- Collect, create, and organize diverse brand assets to support sufficient brand exposure
- Regular PR updates to stores especially for celebrity engagement
- Cultivate and manage relationships with celebrity stylists, influencers, and KOLs to drive editorial/daily looks and red-carpet/events exposure.
- Lead high-profile events (e.g., flagship store launches, seasonal collection debuts) with end-to-end oversight of budgets, vendor coordination, and post-event ROI analysis.
- Oversee blogger seeding programs, ensuring alignment with brand aesthetics and measurable engagement.
- Content creation for internal social media channels including Wechat and Weibo
- Closely communication with agencies and principal to ensure smooth execution
- Prepare PR review reports for support planning for brand strategies
- Crisis management and proactive media monitoring to safeguard brand reputation.

# Retail Marketing Related#
> Write up and prepare brand materials for Retail Marketing team to pitch for brand exposure
> Create and manage brand materials for frontline staff usage to promote brands to customers

# CRM Related #
> work closely to support CRM goals through supporting arrangements and materials for customers communication

#Administrative Work#
- handle and conduct internal and external reports
- handle payments to external parties on schedule
- manage sample room in Shanghai office and press sample status

85 Degree or above, at least 3-4 years’ experience in Marketing and/or PR related industry
85 Passionate in the fashion retail industry
85 Great network with local media and stylists
85 Experience in digital marketing is a plus
85 A great team player with excellent communications skills, internally and externally
85 Exceptional writing skills of English and Chinese with experience of producing press releases, copywriting, newsletter and social media content
85 Self-motivated, energetic, flexible, creative, independent and able to work under pressure and meet tight deadlines
85 Meticulous planning and organizational skills
85 Proficient in MS Office, e.g. Word, Excel and PowerPoint
85 Candidate with less experience will be considered as PR Executive