We are looking for an enthusiastic and dedicated Marketing Executive to assist the Marketing Manager to deliver a highly focused and powerful marketing campaign. The job is very varied and fast. You’ll be marketing our business conferences and seminars through multiple channels. 我们寻找一位具有工作热情并且敬业的市场专员,协助市场经理完成高水准的营销推广。这项工作充满挑战、节奏快速,需要通过多样化的渠道为我们的商业活动和会议做好营销宣传。
The role is responsible for planning and executing innovative marketing campaigns across a portfolio of events to deliver on key marketing and business objectives. You will work closely with the production team and content marketing team to ensure the plans are integrated and delivered to the highest standard, on time and within budget. 市场专员负责为一系列营销活动计划和执行以实现市场目标;与产品文案部门紧密合作,确保方案在预算内按时按质整合及落地。
Return & Benefit 收益和福利
Poseidan has a strong belief in the personal development of employees. It invests in employees with full initial training plus regular training. Candidates can expect to join a 4 week induction which is designed to offer structure and support to new business development representatives. 舜登重视员工的个人职业发展。我们提供完善的入职培训(四周)和相关定期培训。 Moving forward candidates will receive weekly training and an individual career plan designed for their specific development areas. 对通过试用期的入职员工,我们将提供每周培训和有针对性的个人职业发展计划。 Insurances & fund 五险一金 Travel to our exciting global events and gain face to face sales experience 国内外会议活动旅行机会,面对面销售经验累积 Professional working atmosphere 职业的工作环境 Continuous education in regards to the relevant industries and markets 对相关行业和市场持续的学习机会
Main Responsibilities 主要职责
Understanding the market segmentation for each conference topics/ sector activities 理解每个会议活动的市场细化 Collecting and updating data of prospects and clients 收集和更新潜在客户与已有客户数据 Analyzing existing data and performing market gap analyses 分析已有数据,进行市场缺口分析 Qualifying prospects for given conference topics based on market research 根据活动议题筛查评估潜在客户 Building strategic partnerships with industry associations, publications, blogs and other industry websites to secure valuable external promotions for the conferences 与行业协会/出版物/博客及其他媒体网站合作,实现对活动有价值的外部推广 Building and executing marketing campaigns to our prospects using a CRM system 策划和执行市场活动 Continuous analysis and evaluation of marketing campaigns to improve performance 分析和评估市场活动 Writing and proofing copy for a range of marketing platforms & materials including websites, social media, emails and brochures 构思、撰写市场文案和材料,包括网站、社交媒体、邮件和宣传册 Maintaining and updating event websites 维护和更新活动网站 Carrying out competitor analysis to identify potential threats and opportunities 竞争信息分析,评估机会与挑战 Social Media Optimization: Manage and grow groups on LinkedIn, Facebook, twitter and other networks 社交媒体优化:管理Linkedin/Facebook/Twitter及其他社交媒体账号
Requirements 岗位要求
Bachelor Degree 本科学历 Strong copywriting skills and interpersonal skills 良好的文案和人际交往技巧 Fluent in spoken and written English 英语良好 Commercial savviness/confidence in negotiating with partners 与潜在合作伙伴商谈时具备较强的商业思维和自信 Excellent time management and prioritization skills 优异的时间管理技能 Proficient in PowerPoint, World & Excel 熟练使用办公软件 Excellent team working skills 团队合作 Experience with Wordpress, Adobe Creative Suite, and/or video and audio editing tools is a plus 有Wordpress, Adobe Creative Suite以及影像后者音频编辑工具的使用经验者优先考虑