有亚马逊美国 或 欧洲站点经验优先 【职责描述】 通过以下方式优化亚马逊上的SKU业绩: 1. 跟踪每个SKU的毛利和销售的发展情况; 2. 监控库存数据,包括有多少单位的库存,什么时候应该补充单位以配合采购; 3. 根据库存情况、流量、转化率和销售率,制定产品的月度推广计划:分析每个ASIN在店内的具体情况,想办法提高冗余库存的周转率。对于稳定的产品("核心产品"),利用数据分析优化各个成本环节,提高资产回报率; 4. 实时了解市场和平台规则的变化,跟踪每个SKU的详细数据,制定全面的销售计划; 5. 关键词筛选,收集同一赛道上的竞争产品,负责上市文案撰写和优化,研究分析竞争对手,制定合理的老产品维护计划和新产品推广计划; 6. 与采购、物流、客服、开发、设计等各职能部门合作。 【岗位要求】 1. 加分项:英语流畅(书面&口头),可用英文与外国同事流利沟通及向上司回报; 2. 聪明&快速学习能力; 3. 两年以上亚马逊经验; 4. 擅长EXCEL ; 5. 有上进心,态度积极,适合团队工作。 【公司福利】 1、薪资结构:基本工资+绩效奖金; 2、社会保险:入职即买五险一金(五险:养老保险 工伤保险 失业保险 医疗保险 生育保险,一金:住房公积金); 3、带薪年假:正式员工享有带薪休假,除了国家法定假期(法定假日、婚假、产假等),工作满一年的员工可享受5天的带薪年假; 4、文娱生活:公司不定期组织各种文娱活动如:生日派对,每月团建活动、集体聚餐、外出旅游等活动 5、其他福利:每周双休 节日礼品 6、工作时间:周一至周五 10:00-19:00 午休1小时 7、上班地址:雅宝地铁站A1出口 Marketplace-Powerbrands is a technology-driven e-commerce company that acquires, operates, and scales small and medium-sized brands with products on global marketplaces. We focus on Amazon FBA brands with outstanding customer reviews and a proven track record of excellent lists in high-growth niches. Built by a team with a background in Private equity and eCommerce we have the right experience to build and grow outstanding brands on Amazon and beyond. Brand Manager on Amazon US, EU & UK Tasks: Optimize performance of SKUs on Amazon by: 1. Tracking gross profit of each SKU and development of sales 2. Monitor inventory data, including how many units are in stock and when units should be replenished to align with sourcing 3. Develop monthly promotion plan for the products according to inventory situation, traffic, conversion and sales rate: analyze the specific situation of each ASIN in the store, find ways to improve the turnover rate of redundant inventory. For stable products (“core products”), optimize each cost link to improve the return on assets using data analysis 4. Understand the changes in the market and platform rules in real time, track the detailed data of each SKU, and formulate a comprehensive sales plan 5. keyword screening, collection of competing products on the same track, responsible for listing copywriting and optimization, research and analysis of competitors, and formulate reasonable old product maintenance plans and new product promotion plans; 6. collaborate with various functional departments such as procurement, logistics, customer service, development, and design