Account Manager - Intermodal Business Development 客户经理 - 多式联运业务拓展
Location: Shenzhen
Role Introduction:
1、To achieve and exceed the intermodal product development targets across the region so that Greater Bay Area (GBA) passengers would have a seamless and hassle-free connectivity to Hong Kong International Airport (HKIA) as their international gateway and consider Cathay Pacific as their preferred carrier.
2、To continuously enhance the CX-centric experience using a matrix of intermodal services that cover the key catchment areas. Customers should be able to enjoy those services conveniently, reliably and cost effectively.
Key Responsibilities:
1、Intermodal Strategy Assist to create partnership development plans for the accounts assigned that align with the overall customer connectivity strategy and service standard
2、Customer Journey and Product Design 1）Take ownership and refine end-to-end intermodal customer experience from purchasing, after-sales services and travelling 2）Build and cultivate a local network to gather customer insights regularly to enhance the customer proposition 3）Conduct regular analysis (both quantitative and qualitative) for end-to-end intermodal customer experience 4）Execute intermodal products development plan to build Cathay’s edge in intermodal experience in an effective way. 5）Actively engage with operational teams, customer and commercial teams, as well as relevant stakeholders through design to delivery
3、Market and Partnership Development 1）Stay close to market development of GBA and understand its dynamics to capture new business streams 2）Develop and cultivate strategic and tactical partnerships to access new customers, sources of revenue, and intermodal advantages 3）Frequently travel to visit the existing and potential partners to collect market intelligence and identify actionable opportunities. Be the airline’s ambassador within the portfolio to maintain strong and positive brand position
4、Revenue Impact 1）Set operation model, negotiate service contracts and review settlement rates in a timely manner for cost management and yield improvement 2）Actively contribute to intermodal pricing decisions as part of a comprehensive GBA pricing strategy
5、Sales Enablement 1）Be the subject matter expert of intermodal solutions 2）Work with worldwide commercial teams to educate, raise awareness, drive interest and increase adoption of intermodal products, including both inbound and outbound intermodal travels 3）Work with IT and Digital teams to enhance digital experience of intermodal sales and services 4）Partner with the relevant stakeholders to plan and execute tactical campaigns to drive agency preference and sales result of Cathay intermodal products
6、Others Any other reasonable task as requested
7、E&A Emergency and Accident and Crisis Response responsibilities as required
Qualifications / Experience:
1、Academic Qualifications A bachelor degree holder or equivalent in a related business field
2、Knowledge, Skills, Training and Experience 1）A minimum of four years recent experience in business development or customer experience design and delivery 2）Knowledge of, or experience in, the airline industry with connections in GBA market 3）Strong business acumen and analytical ability 4）Excellent communication and interpersonal skills 5）Demonstrable networking and relationship management skills, and proven ability to work independently 6）Strong negotiation skills 7）Has an achievement based record in achieving targets 8）Adaptive to and embraces constant change 9）Proficient in written and spoken language (English, Putonghua and Cantonese) 10）Respectable level of PC literacy in Word, Excel and PowerPoint
