Responsibilities
? Develop and execute the brand strategies aligned with the company's growth strategy and business status
? Promote brand initiatives and enhance brand image via innovation and practical approaches ,including brand influence, sponsorships, event marketing, online and offline activities, and integrated marketing
? Plan, coordinate, and execute new product launches, including packaging design, research, and marketing activities.
? Maintain relationships with media relations, PR companies, and advertisers to enhance brand communication impact and value
? Monitor and analyze campaign performance, providing regular reports and recommendations for improvement
? Assist in ad-hoc duties as assigned

Requirements
? Bachelor degree in marketing or other related discipline
? 4 years’ experience in Audio product marketing in highly preferable
? Proactive and detail-oriented approach, good negotiation and communication skills
? Good Command in Chinese and English


职责
?制定并执行与公司增长战略和业务状况相一致的品牌战略
?通过创新和务实的方法，包括品牌影响力、赞助、活动营销、线上和线下活动以及综合营销，促进品牌举措，提升品牌形象
?规划、协调和执行新产品发布，包括包装设计、研究和营销活动。
?维护与媒体关系、公关公司和广告商的关系，以增强品牌传播影响力和价值
?监控和分析活动绩效，提供定期报告和改进建议
?协助完成指定的特别任务

要求
?本科以上学历，市场营销或其他相关专业
?4年音频产品营销经验者优先
?积极主动、注重细节的方法，良好的谈判和沟通技巧
?精通中英文