The Senior Marketing Project Manager will oversee all marketing and branding communication initiatives for Walmart Cross Border Trade (CBT), ensuring timely and effective execution.
This role fosters cross-functional alignment, drives acquisition, product, and lifecycle marketing strategies, and coordinates project activities. The role demands strong project management capabilities and the ability to develop long-term, actionable marketing plans that align with business objectives and stakeholder expectations.

Main Responsibility:

- Direct and manage CBT marketing and branding communication projects, ensuring timely and effective implementation. Oversee the project lifecycle from initiation to completion, aligning with business goals.
- Collaborate with business partners and stakeholders to understand business requirements and market opportunities, ensuring marketing strategies are aligned with overall business objectives.
- Formulate comprehensive, long-term, and actionable marketing plans based on in-depth market analysis and business needs. Ensure these plans effectively drive acquisition, product adoption, and lifecycle marketing strategies.
- Track, analyze, and report on critical marketing KPIs, including campaign volume, lead acquisition, product adoption, seller engagement and satisfaction. Provide actionable insights for continuous improvement.
- Work closely with cross-functional teams to ensure seamless integration and alignment of marketing projects with business operations. Facilitate effective communication and collaboration to achieve project objectives.

Requirement:

- Bachelor's degree or higher in Business, Marketing, Communications, or a related field; 5 years of experience in marketing or a related field.
- 3 years of supervisory experience and cross-functional collaboration.
- Strong project management skills with a proven track record of managing complex marketing projects.
- Excellent communication and storytelling skills in both English and Mandarin.
- Ability to develop and execute long-term marketing plans that align with business objectives and stakeholder expectations. PMP is a plus.
- Experience in e-commerce and B2B marketing is a plus.

Walmart Sourcing doesn’t charge any recruitment or similar fee in the recruitment process including but not limited to interview, offering and onboarding.