Currently we are looking for an APAC Brand Manager located in Shenzhen. The ideal candidate has already profound experience working with premium brands, preferably within the beauty industry in brand management and marketing, as well as product development. He/She needs to be able to plan strategically and holistically on brand and product management level, but also to execute operationally in terms of driving regional marketing activities and product development depending on the situation. The role requires a business savvy strategist with a strong creative sense for brands, critical and solution-oriented thinking, analytical skills and strong hands-on mentality. He/She should have a natural connection to our products and a deep understanding of local consumers and trends. Next to that he/she should have profound experience in developing and managing a new brand entering the China market within a defined budget.
APAC Brand Management 73 define and execute brand strategy in APAC in accordance to global guideline 73 drive brand success story to increase brand awareness leading to sales growth with strong focus on Greater China area 73 define, introduce, and manage all brand-related collateral (including, but not limited to photo, video, text, presentation) 73 provide in-depth analysis of markets, consumer behavior and business trends to define and shape brand image APAC Marketing 73 develop and execution annual integrated brand marketing plans in cooperation with regional stakeholders 73 analyse, understand, and translate market data, trends as well as consumer needs into marketing strategies 73 define marketing strategy for international brands combining western heritage and Asian needs to ensure long term brand success Cross functional & Team Management 73 support executives in preparing data for internal business meetings 73 plan and execute annual Brand & Region meetings presenting product and market trends to internal stakeholders 73 represent company in internal cross-company projects 73 lead team of 6 talents by example, ensure their continuous development and monitoring 73 ensure annual performance reviews are conducted in a professional and timely manner 73 ensure correct and timely realisation of projects involving cross- functional stakeholders 73 support regional sales in preparation and execution of key customer meetings 73 act as a brand and product owner to continuously build brand awareness 73 support team in performing their roles by demonstrating an attitude of leadership, responsiveness Budget 73 develop annual brand, marketing and product development budget following the company’s guidelines 73 ensure regular reporting of your budget figures to regional senior management 73 manage cost centres for brand management, marketing and product development team
Requirements: 73 min. 10 years working experience in FMCG, ideally beauty and/or beauty related industry – international premium brand expertise is a plus 73 experience in introducing and managing a foreign brand in China is a plus 73 min. 5 years’ experience in leading a team 73 experience in working within cross functional environments 73 great understanding of the China beauty market, trends, and developments 73 great understanding of the importance of brand management through online channel activities 73 experience in launching brand from zero and continuously growing brand awareness 73 ability to lead and execute a product development project from briefing to (post) launch 73 strong understanding of local marketplace, trends, competition, and consumer habits/needs 73 ability to balance thinking strategically and executing operationally 73 excellent skills in organizing, analyzing, and presenting data to senior management 73 strong eye for details and beauty aesthetics 73 ability to work autonomously, agile & under pressure
