Job Title: Assistant Event Project Manager
Division: China (under Asia P&L)
Event: Data Center Asia – the ShapeX event portfolio
Reports to: Senior Event Project Manager
Direct Reports: Starting as an individual performer and growing a team as the relevant event(s) scales up
Location: Shanghai/Shenzhen is preferred; Guangzhou/Beijing can be considered

Informa Markets in China is looking for an Assistant Event Project Manager to lead the revenue/profit growth, business development and marketing excellence of the relevant event(s). Successful candidate will be responsible for delivery of event revenue/profit targets in China, fulfilment of marketing strategies and development of local partnership/reseller/media network.
Working closely with Senior Event Manager and Portfolio VP, he/she will drive the event revenue growth year-on-year and establish the event brand(s) as market leader among China customers. Finally, he/she will be a known leader in the relevant industry in China, holding deep insight into market dynamics and customer needs.

Key Responsibilities:

Business Development:
o Own the revenue target of the relevant event(s) in China;
o Identify, approach and acquire large-scale exhibition and sponsorship customers;
o Explore channel opportunities and develop reseller network (as needed) to enhance the new business acquisition opportunities.

Partnership Development & Buyer Engagement:
o Foster strong relationships and partnerships with China-based trade associations, government agencies, and key stakeholders to enhance the event’s profile and reach.
o Attract and manage VIP buyers from China market, ensuring they have a seamless and engaging experience at the event.

Media Relations & PR:
o Manage media relations, including negotiating barter deals and securing media partnerships in China.
o Develop and execute comprehensive media plans to drive event awareness and coverage.
o Plan and execute PR campaigns (both digital and offline) to promote the event and engage the target audience.

Content Development & Speaker Acquisition:
o Work with Conference Producer to enhance the event conference programme with local relevancy to Chinese audience;
o Source and secure high-profile speakers who are leaders and innovators in the targeted sectors.

Collaboration and Internal Coordination:
o Work closely with other events and teams within the company to align strategies and leverage internal resources.
o Coordinate with the regional marketing, sales, and operations teams to ensure cohesive event execution.

Qualifications:
- Bachelor’s degree either in Marketing, Communications, Business fields, or a tech industry related field
- Minimum of 3 years of experience in event management, with strong focus on sales, marketing and business development.
- Proven ability to define a sales, marketing and business development strategy and support campaigns to execute against a set of targets
- Proven ability to develop relationships at senior levels and interact with high value customer accounts or partners
- Capable of managing multiple stakeholders and work effectively and independently in a fast-paced environment.
- Growth mindset with strong sales & marketing acumen. Able to drive innovation and changes
- Excellent communication, negotiation, and relationship-building skills.
- Previous exposure in technology industries is a strong plus
- Language requirement: proficiency in written/spoken English, native Mandarin, with Cantonese as a plus.
- Required travel approximately 20-30%