Key Responsibilities: 1.Brand Storytelling oDevelop compelling, consistent messaging to strengthen Renogy’s brand identity. oCreate narratives that resonate with audiences, emphasizing Renogy's mission of sustainability and innovation. oSupport campaigns that enhance customer engagement and loyalty. 2.Content Development oWrite and edit high-quality content for various platforms, including website pages, product descriptions, blog posts, press releases, and customer success stories. oCollaborate with the design team to ensure copy aligns with visual branding. oCreate engaging social media posts and ad copy tailored to different channels and audiences. 3.Campaign Messaging oPartner with marketing and product teams to develop messaging for product launches, promotions, and corporate communications. oAlign content with strategic goals, focusing on driving conversions and elevating the customer experience.
4.Market and Industry Alignment oStay updated on trends in renewable energy, battery technology, and off-grid lifestyles to create timely, relevant content. oResearch competitor messaging and identify opportunities to differentiate Renogy’s communications. 5.SEO and Analytics Integration oOptimize content for search engines to maximize online visibility. oUse analytics tools to monitor performance, refine strategies, and improve engagement. Qualifications 80Bachelor’s degree in Marketing, Communications, Journalism, or a related field. 803+ years of experience in copywriting, branding, or marketing communications, preferably in renewable energy, tech, or lifestyle industries. 80Strong writing and editing skills with a portfolio showcasing diverse content formats. 80Ability to translate technical concepts (e.g., solar panels, battery systems) into engaging, user-friendly content. 80Familiarity with branding principles and the ability to maintain a consistent brand voice. 80Experience with SEO strategies and digital marketing tools (Google Analytics, SEMrush, etc.). Preferred Skills 80Experience with Adobe Creative Suite or similar design tools. 80Knowledge of renewable energy trends and technologies. 80Familiarity with CMS platforms (e.g., WordPress). Why Join Renogy? 80Work with a passionate team committed to making a global impact. 80Contribute to a company recognized for its innovation and dedication to sustainability. 80Enjoy opportunities for career growth in a rapidly expanding industry. Application Process