Responsibilities & Tasks:
1, Strategy Planning: Support the superior in developing and implementing innovative digital marketing plans based on market trends, competitive analysis, and consumer insights, including SEO/SEM, social media marketing, content marketing, etc.
2, Brand Building: Enhance brand image through creative content and storytelling, increasing online visibility and favourability.
3, Content Creation & Optimization: Create engaging and relevant digital content (e.g., social media posts, videos, copies, etc). Optimize content for SEO and ensure alignment with brand guidelines and campaign objectives.
4, Social Media Management: Manage and optimize brand accounts on major social media platforms (e.g., WeChat, Weibo, Rednote, Douyin, etc.), boosting user engagement and participation, and analyze performance metrics.
5, Agency Collaboration & Oversight: Work closely with external agencies to execute annual marketing strategies and daily social media operations. Ensure agencies adhere to deadlines, deliver high-quality work, and meet the agreed-upon KPIs. Monitor agency performance and provide feedback for continuous improvement.
6, Performance Analysis & Reporting: Track, measure, and analyze campaign performance using data analytics tools. Prepare regular reports and provide actionable recommendations to improve ROI and campaign effectiveness.
7, Budget Management: Manage the digital marketing budget effectively to ensure maximum ROI.
8, Team Collaboration: Collaborate closely with marketing, sales, product, and other departments to ensure digital marketing strategies align with the company's overall strategy.
9, Trend Insight: Continuously track the latest trends and technologies in digital marketing, introducing innovative methods to enhance marketing effectiveness.


Requirements:

1, Bachelor’s degree in marketing, Business Administration, or a related field.
2, Proven experience in digital marketing, preferably in a beauty or related industry.
3, Strong understanding of digital marketing tools and platforms, including SEO/SEM, social media marketing.
4, Excellent communication and collaboration skills to work effectively with both internal teams and external agencies.
5, Analytical thinking and data-driven decision-making skills.
6, Excellent project management and teamwork abilities.
7, Skilled in working with MS Office, mainly PowerPoint and Excel.
8, Proficiency in English and good communication skills.