Product Marketing Manager: 1. Understand the product, its application scenarios and users. Analyze the target market, user needs, competition and industry trends. Provide data support and differentiated positioning for product strategy. 2. Lead the launch of new products, coordinate cross-departmental resources, and develop multi-channel marketing plans. (Social media, KOL, marketing activities, etc.).
3. Visit key customers, identify business development opportunities, and represent the Aputure brand and team at industry events, trade shows, and partner meetings. 4. Monitor product market performance (such as conversion rate, market share, ROI), adjust marketing strategies, regularly output marketing effectiveness reports, and report key indicators to management. 5. Develop marketing strategies for different product life cycle stages (introduction, growth, maturity, decline). 6. Build training materials for product launches and conduct sales support training.
Job Requirements: 1. Bachelor degree, English can be used as working language. 2. Have mature integrated marketing management experience. 3. Work experience in film and television, photography companies is preferred. Passion for film and television, photography, communication, and media industries is preferred.