Purpose of Job职位目的 This position is responsible for executing and implementing marketing strategies to achieve revenue growth and sales targets, as well as to define and deliver the value proposition of assigned assortment/channel/markets to potential customers in Greater China business. (资深)技术支持工程师负责执行和实施市场营销战略,以实现收入增长和销售目标,并确定和向大中华区业务的潜在客户提供所分配的任务/渠道/市场的价值主张。
Principal Accountabilities/Main Functions 主要职责 1) Marketing Strategy & Planning 市场营销战略与规划: Build-up market insights through market mapping activities, understand the key strategies for assigned assortments/markets, follow-up and implement the annual marketing and project plan to achieve the business objectives and goals based on coach and guidance. 通过市场摸底活动建立市场洞察力,了解所负责产品种类/市场的关键战略,并在辅导和指导的基础上跟进并实施年度营销和项目计划,实现业务目标。 l Get alignment with sales team for resource, action plan and business targets based on the coach and guidance. 根据辅导和指导,与销售团队就资源、行动计划和业务目标达成一致。
2) Market Intelligence 市场情报: l Collect the marketing information and data, including competition status. Support to analyze and generate the marketing report, including customer behavior, market trends, competitive analysis, and campaign performance, business suggestions and solutions to support business growth. 收集市场数据,支持分析和生成市场报告,包括客户行为、市场趋势、竞争分析、活动绩效、业务建议和解决方案,支持业务增长。 l Understand the policies, regulations, and market practice for assigned markets or industries, feedback and deliver the information to the team timely. 了解所负责市场或行业的政策、法规和市场惯例,及时向团队反馈和传递信息。 3) Product Marketing & Communication 产品市场营销与传播: l Understand and familiar existing product portfolio and lifecycle, and support supervisor to cooperate with internal team closely to develop the new product, follow-up the status and process, support the team to solve issues from marketing-end during the development process. 了解并熟悉现有产品组合和生命周期,并支持主管与产品管理团队密切合作开发新产品,跟进新产品开发状态和过程,支持团队解决开发过程中来自市场端的问题。 l Collaborate with internal teams to support and implement the new product launch and introduction with clear marketing strategy and solution packages, enable target partners and end-users to achieve business growth. 和内部团队合作,通过明确的市场营销策略和一揽子解决方案来支持和实施新产品的发布和引进,使目标合作伙伴和最终用户实现业务增长。 l Prepare for the sample stock for assigned assortments. 为所负责的产品种类准备样品库存。
4) Business Optimization & Development 业务优化与发展: l Support to organize and implement the training programs based on business requirement and support commercial team to improve business ability for assigned assortments/channels/markets based on coach and guidance. 根据业务需求支持培训计划的组织和实施,在辅导和指导的基础上支持销售团队提高所负责产品种类/渠道/市场的业务能力。 l Work closely with sales team and visit customers to understand the markets, product applications and customer needs, to promote new products and give on-site technical support. 与销售团队紧密配合,进行客户拜访,深入了解市场,产品应用和客户需求,协助销售部门推广新产品,并提供现场技术支持。 l Analyze new application trend and impact on tape and assist internal team in product development. 分析胶带行业新的应用趋势,协助内部团队进行产品开发。 l Work closely with sales team and visit customers to understand the markets, product applications and customer needs. 与销售团队紧密配合,进行客户拜访,深入了解市场,产品应用和客户需求。 l Give technical support in customer side to support product application or solve trouble shooting 给与客户端技术支持,以推动产品在客户端正确使用和客诉的解决。 l Other assigned related tasks and projects. 其他分配的相关任务和项目。
Requirements & Qualifications 任职资格 1) Education Background 教育背景: l Bachelor’s degree or above in Polymer, Material Science, Chemistry, Chemical Engineering or equivalent. 聚合物、材料科学、化学、化学工程或同等专业本科及上学历。 2) Skills/Capabilities/Working Experience Requirement 岗位技能/工作经验要求: l Experience in related, chemical industry working experience will be preferred. 有相关工作经验、化工行业工作经验者优先。 l Be familiar with tape applications in consumer electronics would be preferred. 熟悉消费电子中胶带应用者优先考虑。 l Have technical support or related marketing/product development experience in tape related product would be preferred. 具有胶带相关产品的技术支持或市场和产品开发相关经验优先。 l Good speech and structured presentation skills, capability to communicate, cooperate and influence across departments. 良好的演讲和结构化表达能力,跨部门沟通、合作和影响能力。 l Good learning ability and agility, good sense for business acumen. 良好的学习能力和敏捷性,良好的商业嗅觉。 l Solid in MS office, good at Excel and PowerPoint. 熟练掌握 MS office,擅长 Excel 和 PowerPoint. l Good information collection and data analysis skill. 良好的信息收集和数据分析能力。 l Good sense for problem-solving, can identify problems and provide problem solution for routine issues/problems based on instruction and guidance. 具有解决问题的良好意识,能够根据指示和指导发现问题并提供日常问题/难题的解决方案。 l Highly self-motivating, open minded and hands-on attitude. 具有高度的自我激励、开放性思维和动手能力。 l Good sense for conflict management. 良好的冲突管理意识。
3) Languages, Certificates and Skills 证书和技能: l Solid English communication skill in written and oral. 扎实的书面和口头英语交流能力。 l Good sense for project management. 良好的项目管理意识。
4) Other Requirements 其他要求: l Business travel is needed, should be able to travel frequently. 需要出差,能适应频繁出差。