品牌活动/KOL营销经理：
Job Duties / Responsibilities
1. Brand Strategy & Management
Build and manage the brand identity, values, and voice across all touchpoints.
Ensure consistent brand messaging across marketing materials, campaigns, retail, and packaging.
Collaborate with product marketing and design teams to reflect brand storytelling in launches and GTM.
2. Event Planning & Execution
Plan and execute key brand events, such as:
Product launch events
Press conferences and media days
Retail activations and roadshows
International trade shows (e.g., NAB Show,CES)
Manage event agencies, logistics, creative design, budgeting, and post-event reporting.
Ensure high-quality attendee experiences and press/influencer coverage.
3. Influencer & KOL (Key Opinion Leader) Marketing
Develop and manage influencer/KOL strategy across platforms (YouTube, TikTok, Instagram, Xiaohongshu, etc.).
Identify, recruit, and build strong relationships with relevant influencers in tech, lifestyle, or gadget categories.
Negotiate contracts, review creative content, and track campaign performance.
Coordinate seeding programs for product trials, unboxings, and reviews.
4. Public Relations & Media Collaboration
Work with PR teams or agencies to secure media placements, editorials, and reviews.
Coordinate with press and media during product launches and key campaigns.
Prepare press kits, media Q&As, and manage PR-related crisis communication (if needed).
5. Content & Social Campaigns
Oversee branded content development including videos, blog posts, product storytelling, and UGC (user-generated content).
Ensure influencer and event content aligns with brand tone and campaign objectives.
Collaborate with social media team to amplify influencer and event content.
6. Measurement & Optimization
Track and report KPIs such as:
Brand awareness and sentiment
Engagement metrics
Influencer ROI
Event attendance and media impressions
Analyze campaign outcomes to refine strategies and maximize impact.
Job Requirements：
1. Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
2. Five(5) years of experience in brand marketing, event management, and influencer/KOL marketing.
3. Prior experience in consumer electronics or tech industry strongly preferred.
4. Experience working with agencies, media, and cross-regional teams (e.g., APAC, Europe, US) is a plus.
5. Familiar with international and regional social platforms (Instagram, YouTube, TikTok, Xiaohongshu, Weibo, Douyin).
6. Bilingual or multicultural experience is highly valuable.
7. Experience running global campaigns or managing regional/local influencer networks.
关于我们：
深圳爱图仕创新科技股份有限公司总部位于深圳，是一家专注于影像器材领域，集研发、生产、全球化销售于一体的高新技术企业，公司全球员工超过1000人。
爱图仕在美国、荷兰、新加坡、印度、巴西等地均设有子公司、办事处，全球用户超过190万，销售网络覆盖超过175个国家。公司旗下拥有Aputure爱图仕、Amaran艾蒙拉、DEITY谛听、智能控制系统Sidus Link等四大自主研发的软硬件产品品牌，几乎在全世界的专业影视剧组、内容创作工作室、专业直播间中都能见到爱图仕产品的身影，爱图仕已经成为全球发展速度最快的专业影像器材企业之一。