Summary
Head of Admissions & Marketing shall be responsible for the development and implementation of an effective branding and public relations programme This position encompasses the promotion of the school through a sustained, proactive process of public relations and marketing and admissions process.




Major Duties & Responsibilities


A. Admissions
1. Oversee student recruitment at all entry points
2. Liaise with prospective families providing admission information and tour of the school
3. Follow up with families after school tours and provide additional information
4. review of school enrolment data to identify opportunities and risks
5. Oversee student placement assessment
6. Oversee new student orientation including preparing welcome packs
7. Oversee the re-enrolment of current students for the following year
8. Prepare relevant statistics for student admissions
9. Report to the Principal weekly admission activity and results
10.Monitor external trends and produce regular reports on key application trends to inform school decision making and advice the Principal on admissions strategies to maintain maximum enrolment


B. Marketing
1.Develop marketing material including admission documents, school recruitment brochures and other supporting material
2.Regular review of external publications for content, accuracy, thoroughness, readability, appeal and concurrence with TISR’s corporate image
3. Coordinate advertising including on-line channels, off-line channels, Media, etc. for TISR and appropriate school wide events, generate enquiries
4. Monitor TISR publications to ensure consistency of branding
5. Monitor school presentation, including reporting any concerns to appropriate personnel
6. Oversee website to ensure accuracy of content and consistency of branding
7. Develop relationships with company representatives and other related channels
8. Develop relationships with current and potential feeder schools


C. Community Relations
1. Promote positive relationships with parents and outside community
2. Liaise with Parent School Partnership committee
3. Oversee production of Student Directory
4. Coordinate appropriate TISR gifts for guests


D. Management
1. Supervise Marketing and Admissions team
2. Prepare annual budget for marketing and advertising
3. Participate in Senior Management Team meetings as required


任职要求：


Excellent communication skills in Chinese and English
Bachelor’s degree with major course in marketing, sales and etc.
5-10 years’ related working experience in international education industry
Be able to build strong customer advocacy and repeat client loyalty and retention
Strong analytical skills and proven record of using data and research to support initiatives undertaken
Ability to build, manage and motivate cross functional high performing teams


Location: The International School of Rhodes, part of Suzhou International Foreign Language School