职责描述Responsibility: 1. 根据公司战略和主营业务,分析市场趋势,制定符合公司战略的年度市场工作计划。 Based on the company's strategy and main business, analyze market trends and develop an annual market work plan that aligns with the company's strategy. 2. 结合市场制定营销和沟通计划,具体进行市场推广活动的策划并制定相关活动方案,提高公司价值,从而获得行业客户、媒体和潜在员工的关注。 Develop marketing and communication plans in conjunction with the market, specifically plan marketing activities, and develop relevant activity plans to enhance the company's value, thereby gaining the attention of industry customers, media, and potential employees. 3. 全面负责公司产品推广活动的策划、组织和实施,包括各类型展会、论坛、庆典等,并对推广的数据进行分析和挖掘,提升推广效果和品牌知名度。 Fully responsible for the planning, organization, and implementation of company product promotion activities, including various types of exhibitions, forums, celebrations, etc., and analyzing and mining promotion data to enhance promotion effectiveness and brand awareness. 4. 开发市场并寻找、识别、跟进潜在客户,建立潜在客户管理流程,为销售部门提供业务支持。 Develop markets, identify, and follow up with potential customers, establish a potential customer management process, and provide business support to sales department. 5. 与德国总部市场部门合作,全面负责公司相关宣传资料的编写和更新,发展和维护公司品牌形象。 Collaborate with the marketing department of the German headquarters, fully responsible for the preparation and updating of company related promotional documents, and developing and maintaining the company's brand. 6. 全面负责管理公司公众号和自媒体运营,并维护优化公司网站,负责国内相关新闻文案的更新。 Fully responsible for managing the company's official account and Media operations, maintaining and optimizing the company's website, and updating relevant domestic news documents. 7. 更新维护公司内部产品系统,并培训相关人员。 Update and maintain the company's internal product system, and train relevant personnel. 8. 领导安排的其它工作。 Other work arranged by the leader. 任职要求Requirements: 1. 市场营销或自动化相关专业本科及以上学历,5年以上市场相关工作经验。 Bachelor degree or above in Marketing、Automation or related, have over 5 years marketing related work experience. 2. 熟悉展会、论坛等相关活动的策划和管理。 Familiar with planning and management of exhibitions, forums, and other activities. 3. 较强的中英文文字功底,具备海报、视频、手册等的基本编辑能力,及Adobe Photoshop、PS、AI等相关软件的应用技能。 Strong written skills in both Chinese and English, with basic editing skills such as posters and videos. 4. 思维开放,内驱力强,具有市场分析能力和战略思维者优先。 Open minded, strong internal drive, with market analysis and strategic thinking skills are preferred. 5. 创新能力、抗压能力强,良好的演讲、沟通、表达和谈判能力。 Strong innovation and pressure resistance abilities, good presentation, communication, expression, and negotiation skills. 6. 良好的组织和策划能力,超强的工作责任心和团队合作精神。 Good organizational and planning skills, good sense of responsibility and teamwork spirit. 7. 优秀的英语口语和书面表达能力。 Very good English Language in speaking and writing.