Job Responsibilities工作内容 ? ?Support to define XC China WeChat Communication strategy according to business, product, and integrated communication strategy, incl. achieve followers increase and average click target.根据业务、产品和综合传播策略,支持制定公司微信传播策略,包括实现粉丝增长和平均点击目标 ? Responsible for XC China WeChat & its video platform editorial operation.负责公司微信及其视频平台的编辑运营 ? Build up XC China WeChat writer group, together with the group, create at least 5 articles/month.建立公司拟微信写手群,与群内成员一起,每月至少创作5篇文章 ? Lead Social platform communication projects, such as KOL videos, video clipping at forums.负责社交平台传播项目,如KOL视频、论坛视频剪辑等 ? As one product communication specialist to support maximize the product awareness among the industry via existing channels in collaboration with other COM team members.作为一名产品沟通专员,通过现有渠道与其他COM团队成员合作,***限度地提高产品在行业中的知名度 ? As product communication specialist to support create communication content such as press release, video, photo, poster, etc. to support different channel communication.作为产品传播专员,支持创建传播内容,如新闻稿,视频,照片,海报等,以支持不同渠道的传播 ? Support to implement the defined strategy and track the result.支持既定战略的实施并跟踪结果 ? Be part of the event execution team such as annual party, tech forums, Shanghai/Beijing Auto shows, etc. 成为年会、科技论坛、上海/北京车展等活动执行团队的一员。
Qualification (Skills /Experience/ Education) 任职要求 ? Minimum 4-year experience in digital communication function, prefer in automotive industry 具有4年以上相关工作经验,汽车行业优先考虑 ? Operation of WeChat account is a must 必须具备运营微信公众号经验 ? Experience on execution of automotive social activities with 3rd party media 有第三方媒体汽车社交活动的执行经验 ? Video shooting & editing capability as well as experienced in using GoPro will be a plus具备视频拍摄和编辑能力,有GoPro使用经验者优先考虑 ? Knowledgeable on automotive technology and its future developing trend, prefer strong knowledge in automated driving and smart cockpit了解汽车技术及其未来发展趋势,对自动驾驶和智能驾驶舱有较强的了解 ? Good writing skill in Chinese优秀的中文写作能力 ? Good team players, keep balance between efficiency, project planning and delivery through teamwork.良好的团队合作精神,在效率,项目计划和交付之间保持平衡 ? Objective driven, always hold a “can-do” attitude, strategic thinking, willingness to drive things happen. A good sense of responsibility, learning ability and able to work under time pressure.目标驱动,始终保持“我能做到”的态度,战略思维,愿意推动事情发生。责任心强,学习能力强,能在时间压力下工作 ? record of communication successes as achievement/skill, as well as cost-orientation.成功的沟通记录,如成就/技能,以及成本导向 ? Bachelor’s degree or above本科及以上学历