职位要求: 1.有制造业,特别纺织机械行业背景者优先; Candidates with a background in the manufacturing industry ,especially the textile machinery industry ,are preferred. 2.本科学位,能以英语作为工作预言者优先; Bachelor’s degree, candidates who can use English as the working language are preferred. 3.有3年以上市场分析,自媒体运营,展会组织等市场部工作经验; Have more than 3 years of work experience in marketing departments such as market analysis, self-media operation ,and exhibition organization. 4.具备独立解决问题的能力,具备抗压能力,敢于接受挑战,愿意出差。Possess the ability to independently solve problems, have pressure resistance ,dare to accept challenges, and be willing to travel. 职责描述: 1.负责收集和分析市场动态和发展趋势,及时掌握最新的竞争对手动态和销售动态,向管理层和总部汇报,为公司营销策略及新产品研发提供决策依据。Responsible for collecting and analyzing market trends and development directions. Timely grasp the latest competitor dynamics and sales trends, report to management and headquarters, and provide decision-making basis for the company’s marketing strategy and new product research and development. 2.负责对各细分市场(区域与材料)进行划分和管理,识别客户需求和痛点,协助销售部门及技术部门制定及推广营销战略和产品企划策略。 Responsible for diving and managing various market segments (regions and materials),identifying customer needs and pains points, and assisting the sales department and technical department in formulating and promoting marketing strategies and product planning strategies. 3.针对公司产品,设计与翻译相关产品介绍手册,并提供竞争对手数据对比报告,为销售团队提供产品与数据支持。Design and translate relevant product Introduction manuals for the company’s products, and provide competitor data comparison reports to Provide product and data support for the sales team. 4.负责品牌主要社交媒体平台的内容运营和营销以扩大品牌知名度,包括但不限于品牌的微信、网站、抖音等自媒体营销。 Responsible for content operation and marketing on the brand’s major social media platforms to expand brand awareness ,including but not limited to the brand’s WeChat, website ,Douyin and other self-media marketing. 5.大项目的资料准备与营销策略。 Prepare materials and marketing strategies for large projects. 6.组织与参与展会,行业交流,客户培训与代理商会议。Organize and Participate in exhibitions, industry exchanges, customer training and agent meetings.