Job Responsibilities
1. Develop and execute promotion plans, ensure that the plans are in line with company goals, enhance brand awareness, and write high-quality written content, including press releases, newsletters and social media posts (WeChat articles, LinkedIn articles), video scripts, according to market demand, to effectively convey our message and attract audiences.
2. Social account operation: LinkedIn, video account, according to the promotion plan, ensure and implement the promotion plan, assist in tracking and reporting the effectiveness of the promotion plan, monthly report promotion data and results, and provide insights for continuous improvement.
3. Work with cross-functional teams (application engineers and sales teams) to collect relevant information and produce promotional materials to support key initiatives.
4. Support exhibition-related work: support the entire process of exhibitions, events and conferences. Including coordinating the logistics of activities, meetings and demonstrations, and assisting in the preparation and availability of materials. After completing activity, summarize the gains and shortcomings
5. Pay close attention to media reports and industry trends, regularly visit industry exhibitions and forums, and provide insights and suggestions to enhance our communication strategy.
6. Based on promotional activities, assist the sales team to obtain project opportunities and build key customer relationships.
Qualifications:
1. Bachelor degree or above, overseas study experience, minimum 2 years of marketing work experience inrelated field, advertising, new media or related material background is preferred;
2. Familiar with social media platforms and operating rules, able to communicate efficiently with service providers about video production, photography and video editing are preferred;
3. Excellent written and oral communication skills in English；
4. Insightful, innovative, independent in work, active in thinking, good at tracking market demand and capturing product highlights;
5.Solid market strategy formulation and execution capabilities, and the ability to independently plan and implement activities;
6. Extrovert, proactive, responsible, and have a good sense of teamwork;
7. Obey the work arrangements of the company or leaders, have a sense of time management, do not procrastinate, clarify time nodes, and implement plans on time;