工作职责:
Brand visual Management
Company LOGO, color and font etc. management.
WIKA brand image management, such as in various communication channels.

Brand & Content Management
1. Responsible for developing and executing content marketing strategies for brands and products, including but not limited to brand stories, whitepapers, case studies, videos, social media content, etc. to increase brand awareness and product recognition.
2. Collaborate with the product team to gain a deep understanding of product features, analyze competitor content strategies, develop differentiated content plans, and accurately communicate product values and benefits.
3. Communicate with the sales team to understand customer needs and feedback, incorporate customer voice into product content strategy, and improve the relevance and effectiveness of content.
4. Monitor and analyze the effect of content marketing, including traffic, conversion rate, user engagement and other key indicators, optimize the content strategy based on data feedback.
5. Assist in organizing and participating in online and offline marketing activities, such as webinars, product launches, etc., to enhance brand and product exposure.
6. Coordinate with external partners (e.g. PR companies, advertising agencies, etc.) to promote the implementation of content marketing programs.
任职资格:
1. Bachelor’s degree or above, preferably in marketing, advertising, media, communication or other related majors.
2. 3+ years of relevant experience in marketing
3. Creative thinking and good communication skills
4. Good data analysis skills, able to use tools to monitor and analyze marketing effectiveness.
5. Good communication and teamwork skills, able to work effectively with different departments and teams.
6. English can be working language.