工作职责
1.负责学校品牌对外媒体建立、接洽、联络并长期维持良好关系；
2.协助制定学校的市场策略和营销方案，提高学校品牌知名度和行业影响力；
3.根据品牌宣传需求和学校战略发展方向，积极策划学校对外宣传的选题并执行落地，定时向媒体主动输送品牌内容，并高效监控、评估后续效果，定期总结汇报；
4.负责制定学校社群的运营策略，策划社群内的内容、活动及互动机制，并实施具体社群运营的动作;
5.主动、深入地挖掘和拓展公司自有品牌的对外传播，从学校文化、行业权威、品牌美誉度等多个层面对学校品牌的对外传播进行综合管理;
6.主动策划、组织、协调并参与公司品牌相关的市场活动、媒体活动；
7.建立媒体资源档案库、发展并维护与媒体，尤其是重点媒体及相关记者的关系，收集整理行业内活动信息，及时反馈媒体合作意向；
8.了解竞争对手和学校客群，定期进行市场信息分析和潜在客群画像；
9.协助完成学生邀约、接待、回访、考试等相关工作，促进招生目标的达成；
10.协助完成学校安排的其他工作。

任职要求：
1.本科及以上学历，有MBA/留学经验优先；
2.3年以上市场营销或品牌策划经验，有教育/留学行业市场营销、品牌建设、公共关系方面的工作经验优先；
3.流利的英语表达能力；
4.熟悉各类媒体，了解媒体运作流程，熟悉市场传播渠道，善于挖掘和整合媒介资源；
5.拥有良好的职业道德和工作责任心；
6.具备较强的信息分析能力，能通过数据分析推导结论，指引未来活动方向；
7.具备良好的沟通能力和项目管理能力，能高效进行跨部门协作，推进项目进展；
8.具备较强的抗压能力和执行力；
9.具备较强的团队合作精神，推进团队共同目标的达成。


Job Responsibilities:

1.Establish, contact, communicate with, and maintain long-term good relationships with external media for the school's brand.
2.Assist in formulating the school’s market strategy and marketing plan to enhance brand awareness and industry influence.
3.Actively plan and execute external publicity topics based on brand promotion needs and the school's strategic development direction, regularly provide brand content to the media, monitor and evaluate the results efficiently, and provide regular summary reports.
4.Responsible for developing the school's community operation strategy, planning the content, activities, and interaction mechanisms within the community, and implementing specific community operations.
5.Proactively explore and expand the company’s self-owned brand’s external communication, comprehensively manage the external communication of the school’s brand from multiple perspectives, including school culture, industry authority, and brand reputation.
6.Actively plan, organize, coordinate, and participate in market and media activities related to the company’s brand.
7.Establish a media resource archive, develop and maintain relationships with media, especially key media and relevant journalists, collect and organize industry activity information, and promptly report on media cooperation intentions.
8.Understand competitors and the school’s target audience, regularly conduct market analysis and potential audience profiling.
9.Assist in student invitations, receptions, follow-ups, exams, and other related tasks to help achieve enrollment goals.
10.Assist in completing other tasks assigned by the school.

Requirements:

1.Bachelor’s degree or above; MBA or study abroad experience is preferred.
2.More than 3 years of experience in marketing or brand planning, with experience in marketing, brand building, and public relations within the education or study abroad industry being a plus.
3.Fluent in English.
4.Familiar with various types of media, understanding media operation processes, and familiar with market communication channels. Able to discover and integrate media resources effectively.
5.Possess good professional ethics and a strong sense of work responsibility.
6.Strong information analysis skills, with the ability to analyze data and draw conclusions to guide future activities.
7.Good communication and project management abilities, with the ability to collaborate efficiently across departments and drive project progress.
8.Strong ability to work under pressure and execute tasks effectively.
9.Strong teamwork spirit, promoting the achievement of common team goals.