Key Responsibilities 1. Strategic Planning: Developing and implementing comprehensive marketing strategies to achieve the school’s near-term marketing and admission objectives and long-term goals. 2. Brand Management: Overseeing the development and maintenance of the school's brand identity to ensure it resonates with the target audiences and stands out in the market. 3. Market Research: Conducting market analyses and research to identify market trends, customer needs, preferences and competitive analysis of major competitors to inform strategic decisions. 4. Campaign Development: Designing and executing marketing campaigns that drive brand awareness and customer engagement across various channels (digital, print, social media, etc.). 5. Budget Management: Allocating and managing the marketing budget to ensure cost-effectiveness and maximize ROI. 6. Team Leadership: Building and leading a team with all marketing functions (including branding, marketing, admission and public relations) to foster a collaborative environment and drive high-performance teamwork. 7. Digital Marketing: Guiding the School's digital marketing efforts, including social media, content marketing, search engine, email marketing and analytics. Stakeholder Management: Internally collaborating with cross-functional teams, including Academic, Administrative and other supportive departments to ensure marketing efforts and initiatives are strongly supported for execution; externally building and maintaining relationships with partners, agencies, vendors and public media to maximize the leverage of external resources. 8. Customer Relationship Management (CRM): Developing strategies to enhance customer relationships and school reputation through effective marketing communication and various marketing efforts. 9. Performance Measurement: Leading the effort of collecting and using marketing and admission data for analytics and reporting to monitor and analyze performance, formulate data-based performance metrics and to make data-driven decisions. 10. New Program Launches: Coordinating marketing efforts for new program launches, including market research, product positioning and branding, pricing strategy, pre-launch promotion and etc.
Qualifications -Education Background 1. A bachelor's degree in Marketing, Business Administration, or a related field. 2. Candidates with professional certifications in digital marketing, data analytics, or project management can be beneficial. -Professional Experiences 1. Proven track record in a marketing leadership role. 2. Experience in developing and executing successful marketing campaigns. 3. A deep understanding of market dynamics and consumer behavior in Education sector. -Skills 1. Excellent written and verbal communication and presentation skills to articulate marketing strategies and ideas clearly. 2. Capable of performing market research and deriving valuable marketing insights from data. 3. The ability to think creatively and come up with innovative marketing ideas. 4. The ability to work collaboratively with cross-functional teams. 5. Familiar with various marketing tools and channels