工作职责：

1.战略规划：制定并实施全面的市场战略，以实现学校长期和短期的市场和招生目标。
2.品牌管理：开发和维护学校的品牌形象，确保品牌能够吸引目标受众，并获得市场关注度。
3.市场调研：进行市场分析和调研，识别市场趋势、客户需求、偏好，并对主要竞争对手进行竞争分析，为战略决策提供依据。
4.活动策划：设计并执行市场营销活动，推动品牌知名度和客户参与度，覆盖各种渠道（新媒体、传统传播媒介等）。
5.预算管理：分配并管理市场营销预算，确保成本效益***化，提升投资回报率（ROI）。
6.团队领导：领导包括品牌、市场营销、招生和公关在内的市场团队，促进协作氛围，推动高效的团队合作。
7.数字营销：指导学校的数字营销工作，包括社交媒体、内容营销、搜索引擎和数据分析。
8.团队协作：内部与跨职能团队（包括学术、行政和其他支持部门）合作，确保市场工作和项目能够得到充分支持；外部与合作伙伴、代理商、供应商和公共媒体建立并维护关系，***化外部资源的利用。
9.客户关系管理（CRM）：通过有效的营销传播和各种营销手段，制定策略以增强客户关系和学校声誉。
10.业绩评估：领导营销和招生数据的收集与分析，监控和分析业绩，制定基于数据的业绩指标，并做出数据驱动的决策。
11.新项目启动：协调新项目的营销工作，包括市场调研、产品定位与品牌建设、定价策略、预热推广等。

任职资格：

教育背景：
1.市场营销、工商管理或相关领域的本科及以上学历。
2.拥有数字营销、数据分析或项目管理等专业认证者优先。

专业经验：
1.在市场营销领导岗位上有过成功的经验。
2.有成功策划并执行市场营销活动的经验。
3.深刻理解教育行业的市场动态和消费者行为。

技能：
1.出色的书面和口头沟通能力，以及演讲技巧，能够清晰地表达营销策略和理念。
2.能够进行市场调研，并从数据中提炼出有价值的营销见解。
3.具备创意思维，能够提出创新的营销方案。
4.能够与跨职能团队合作，促进协作。
5.熟悉各种市场营销工具和渠道。


Marketing Director

Key Responsibilities
1. Strategic Planning: Developing and implementing comprehensive marketing strategies to achieve the school’s near-term marketing and admission objectives and long-term goals.
2. Brand Management: Overseeing the development and maintenance of the school's brand identity to ensure it resonates with the target audiences and stands out in the market.
3. Market Research: Conducting market analyses and research to identify market trends, customer needs, preferences and competitive analysis of major competitors to inform strategic decisions.
4. Campaign Development: Designing and executing marketing campaigns that drive brand awareness and customer engagement across various channels (digital, print, social media, etc.).
5. Budget Management: Allocating and managing the marketing budget to ensure cost-effectiveness and maximize ROI.
6. Team Leadership: Building and leading a team with all marketing functions (including branding, marketing, admission and public relations) to foster a collaborative environment and drive high-performance teamwork.
7. Digital Marketing: Guiding the School's digital marketing efforts, including social media, content marketing, search engine, email marketing and analytics.
Stakeholder Management: Internally collaborating with cross-functional teams, including Academic, Administrative and other supportive departments to ensure marketing efforts and initiatives are strongly supported for execution; externally building and maintaining relationships with partners, agencies, vendors and public media to maximize the leverage of external resources.
8. Customer Relationship Management (CRM): Developing strategies to enhance customer relationships and school reputation through effective marketing communication and various marketing efforts.
9. Performance Measurement: Leading the effort of collecting and using marketing and admission data for analytics and reporting to monitor and analyze performance, formulate data-based performance metrics and to make data-driven decisions.
10. New Program Launches: Coordinating marketing efforts for new program launches, including market research, product positioning and branding, pricing strategy, pre-launch promotion and etc.

Qualifications
-Education Background
1. A bachelor's degree in Marketing, Business Administration, or a related field.
2. Candidates with professional certifications in digital marketing, data analytics, or project management can be beneficial.
-Professional Experiences
1. Proven track record in a marketing leadership role.
2. Experience in developing and executing successful marketing campaigns.
3. A deep understanding of market dynamics and consumer behavior in Education sector.
-Skills
1. Excellent written and verbal communication and presentation skills to articulate marketing strategies and ideas clearly.
2. Capable of performing market research and deriving valuable marketing insights from data.
3. The ability to think creatively and come up with innovative marketing ideas.
4. The ability to work collaboratively with cross-functional teams.
5. Familiar with various marketing tools and channels