Digital Marketing (75%)
61 Develop and implement digital marketing strategies to enhance our online presence
61 Manage and update the local website, ensuring content is current, relevant, and optimized for SEO
61 Create, curate, and manage content across all social media platforms (e.g. WeChat, Bilibili, Zhihu etc.)
61 Plan and execute email marketing campaigns
61 Collaborate with the sales and product teams to align promotion strategies with business goals
61 Monitor and analyze website and social media performance using analytics tools
61 Stay up-to-date with the latest digital marketing trends and best practices to ensure the digital journey of our target groups is constantly improving
61 Track and report on key performance indicators (KPIs) to measure the success of digital marketing efforts

Event Management / Support (25%)
61 Organize and coordinate events, including trade shows, technical conference sponsorships, and other marketing activities
61 Plan event logistics, including venue selection, vendor management, and on-site coordination
61 Track and analyze event performance, providing insights and recommendations for future events
Requirements
61 Bachelor's degree in Marketing, Business, Communications, or related field
61 3+ years of digital marketing experience with a strong portfolio in an international company, preferably in a technical B2B environment
61 Proficiency in SEO, SEM, and social media advertising
61 Excellent writing and editing skills
61 Fluent in English, both written and spoken
61 Experience with digital marketing tools (e.g. SCRM, Baidu PPC)
61 Strong analytical and problem-solving skills
61 Ability to work independently and collaboratively in a fast-paced environment
61 Self-starter, proactive, and able to take initiative
61 Strong communication skills, clear and effective
61 Team player, contributing positively to team dynamics
61 Adaptable, flexible with changing priorities
61 Creative thinker, innovative with new campaign ideas
61 Efficient time management, able to handle multiple tasks and meet deadlines
61 Meticulous attention to detail