Digital and E-commerce Specialist 数码及电子商贸专员 We are seeking a skilled and dynamic Digital& E-commerce Marketing Specialist to join our team. In this role, you will be responsible for developing and implementing effective ecommerce strategies and digital marketing campaigns to drive online sales and increase brand visibility. The ideal candidate has a strong background in digital marketing, familiar with Little Red-Book, Tik-Tok, Tmall and other social media and marketplaces, and a passion for staying up-to-date with the latest industry trends and best practices. 我们正在寻找一个熟练和充满活力的数字和电子商务营销专家加入我们的团队。在这个职位上，你将负责制定和实施有效的电子商务策略和数字营销活动，以推动在线销售和提高品牌知名度。理想的候选人具有强大的数字营销背景，熟悉小红书、抖音、天猫等社交媒体和市场，并热衷于了解最新的行业趋势和***实践。
Responsibilities: 职责: 1. Digital Marketing Strategy: 1. 数字营销策略: - Develop and execute comprehensive digital marketing strategies to drive traffic, increase conversions, and enhance brand awareness. - 制定和执行全面的数字营销策略，以提高流量，增加转化率，提高品牌知名度。 - Plan and manage online advertising campaigns across various channels, including search engines, social media platforms, email marketing, and display advertising. - 计划和管理各种渠道的在线广告活动，包括搜索引擎、社交媒体平台、电子邮件营销和展示广告。 - Conduct market research and competitor analysis to identify target audiences, consumer trends, and potential growth opportunities. - -进行市场调查和竞争对手分析，以确定目标受众，消费趋势和潜在的增长机会。 - Utilize SEO techniques to optimize website content, improve organic search rankings, and drive relevant traffic. - -利用SEO技术优化网站内容，提高自然搜索排名，并推动相关流量。 - Leverage analytics tools to track campaign performance, evaluate ROI, and make data-driven decisions. - -利用分析工具跟踪活动表现，评估投资回报率，并做出数据驱动的决策。 - Familiar with social media platforms, including TikTok, Dianping, Dewu, and especially focus on little redbook, and hands on operation. - -熟悉抖音、大众点评、得物等社交媒体平台，尤其关注小红皮书，并有实际操作经验。 2. Content Creation and Management: 内容创作与管理: - Create engaging and persuasive content for product descriptions, blog posts, social media channels, and email campaigns. - -为产品描述、博客文章、社交媒体渠道和电子邮件活动创建引人入胜和有说服力的内容。 - Collaborate with the design team to develop visually appealing graphics, banners, and promotional materials. - 与设计团队合作，开发具有视觉吸引力的图形、横幅和宣传材料。 - Manage social media accounts and engage with online communities to build brand loyalty and drive customer engagement. - 管理社交媒体账户，参与在线社区，建立品牌忠诚度，推动客户参与。 - Monitor online reviews and respond to customer feedback and inquiries in a timely and professional manner. - -监控在线评论，及时、专业地回应客户反馈和询问。 3. Conversion Rate Optimization (CRO): 转化率优化(CRO): - Conduct regular website audits to identify usability issues, optimize landing pages, and improve overall user experience. - -定期进行网站审核，识别可用性问题，优化登陆页面，改善整体用户体验。 - Analyze user behavior data and customer journey to identify areas for improvement and implement relevant strategies. - -分析用户行为数据和客户旅程，找出需要改进的地方并实施相关策略。 4. Analytics and Reporting: 分析和报告: - Monitor key ecommerce and digital marketing metrics, such as website traffic, conversion rates, customer acquisition costs, and customer lifetime value. - -监控关键的电子商务和数字营销指标，如网站流量、转化率、客户获取成本和客户终身价值。 - Generate regular reports and provide insights to the management team on campaign performance, revenue trends, and areas of opportunity. - -生成定期报告，并向管理团队提供有关活动表现，收入趋势和机会领域的见解。 Qualifications: 资格: - An associate degree in Marketing or a related field. - 市场营销或相关专业大专以上学历。 - Well versed in social media, especially little redbook, and plus Tik Tok, Instagram, dianping, dewu and etc. - -精通社交媒体，尤其是小红皮书，以及抖音、Instagram、大众点评、得舞等。 - Performance marketing mindset and independent. - -具有绩效营销思维和独立能力。 - Hands on operation, and no need to involve agencies. - -亲自操作，不需要代理。 - Up-to-date with the latest industry trends and best practices in ecommerce and digital marketing. - 了解电子商务和数字营销的最新行业趋势和***实践。 - Hard-working spirit, and desire to grow and learn from practice. - -吃苦耐劳，渴望在实践中成长和学习。 Others: 其他: 85 Based in Shanghai 85 工作地点:上海 85 Individual working mode 85 个人工作模式
