Responsibilities: 职责: 1. Digital Marketing Strategy: 1. 数字营销策略: - Develop and execute comprehensive digital marketing strategies to drive traffic, increase conversions, and enhance brand awareness. - 制定和执行全面的数字营销策略，以提高流量，增加转化率，提高品牌知名度。 - Plan and manage online advertising campaigns across various channels, including search engines, social media platforms, email marketing, and display advertising. - 计划和管理各种渠道的在线广告活动，包括搜索引擎、社交媒体平台、电子邮件营销和展示广告。 - Conduct market research and competitor analysis to identify target audiences, consumer trends, and potential growth opportunities. - -进行市场调查和竞争对手分析，以确定目标受众，消费趋势和潜在的增长机会。 - Utilize SEO techniques to optimize website content, improve organic search rankings, and drive relevant traffic. - -利用SEO技术优化网站内容，提高自然搜索排名，并推动相关流量。 - Leverage analytics tools to track campaign performance, evaluate ROI, and make data-driven decisions. - -利用分析工具跟踪活动表现，评估投资回报率，并做出数据驱动的决策。 - Familiar with social media platforms, including TikTok, Dianping, Dewu, and especially focus on little redbook, and hands on operation. - -熟悉抖音、大众点评、得物等社交媒体平台，尤其关注小红皮书，并有实际操作经验。 2. Content Creation and Management: 内容创作与管理: - Create engaging and persuasive content for product descriptions, blog posts, social media channels, and email campaigns. - -为产品描述、博客文章、社交媒体渠道和电子邮件活动创建引人入胜和有说服力的内容。 - Collaborate with the design team to develop visually appealing graphics, banners, and promotional materials. - 与设计团队合作，开发具有视觉吸引力的图形、横幅和宣传材料。 - Manage social media accounts and engage with online communities to build brand loyalty and drive customer engagement. - 管理社交媒体账户，参与在线社区，建立品牌忠诚度，推动客户参与。 - Monitor online reviews and respond to customer feedback and inquiries in a timely and professional manner. - -监控在线评论，及时、专业地回应客户反馈和询问。 3. Conversion Rate Optimization (CRO): 转化率优化(CRO): - Conduct regular website audits to identify usability issues, optimize landing pages, and improve overall user experience. - -定期进行网站审核，识别可用性问题，优化登陆页面，改善整体用户体验。 - Analyze user behavior data and customer journey to identify areas for improvement and implement relevant strategies. - -分析用户行为数据和客户旅程，找出需要改进的地方并实施相关策略。 4. Analytics and Reporting: 分析和报告: - Monitor key ecommerce and digital marketing metrics, such as website traffic, conversion rates, customer acquisition costs, and customer lifetime value. - -监控关键的电子商务和数字营销指标，如网站流量、转化率、客户获取成本和客户终身价值。 - Generate regular reports and provide insights to the management team on campaign performance, revenue trends, and areas of opportunity. - -生成定期报告，并向管理团队提供有关活动表现，收入趋势和机会领域的见解。 Qualifications: 资格: - An associate degree in Marketing or a related field. - 市场营销或相关专业大专以上学历。 - Well versed in social media, especially little redbook, and plus Tik Tok, Instagram, dianping, dewu and etc. - -精通社交媒体，尤其是小红皮书，以及抖音、Instagram、大众点评、得舞等。 - Performance marketing mindset and independent. - -具有绩效营销思维和独立能力。 - Hands on operation, and no need to involve agencies. - -亲自操作，不需要代理。 - Up-to-date with the latest industry trends and best practices in ecommerce and digital marketing. - 了解电子商务和数字营销的最新行业趋势和***实践。 - Hard-working spirit, and desire to grow and learn from practice. - -吃苦耐劳，渴望在实践中成长和学习。 Others: 其他: 85 Based in Shanghai 85 工作地点:上海 85 Individual working mode 85 个人工作模式
