一、职位概述 / Job Overview
海外市场经理将负责汽车电子传感器产品在海外市场的推广和销售工作，主要通过独立站、展会、代理和电子商务等渠道实现市场拓展。
The Overseas Marketing Manager will be responsible for the promotion and sales of automotive sensor products in overseas markets, primarily through独立站, exhibitions,代理商, and e-commerce channels.
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二、岗位职责 / Key Responsibilities
市场分析与策略制定 / Market Analysis and Strategy Development
1. 分析海外汽车电子传感器市场的趋势、竞争格局和客户需求，制定市场拓展策略。
Analyze trends, competitive landscape, and customer needs in overseas automotive sensor markets, and develop market expansion strategies.
2. 研究目标市场的法律法规、文化差异和商业习惯，制定本地化的市场推广方案。
Study the laws, regulations, cultural differences, and business practices of target markets, and develop localized market promotion plans.
3. 根据市场变化和客户反馈，及时调整市场策略，确保公司产品的市场竞争力。
Adjust market strategies in a timely manner based on market changes and customer feedback to ensure the market competitiveness of company products.
市场拓展与渠道管理 / Market Expansion and Channel Management
1. 通过独立站、展会、代理商和电子商务等渠道，开拓海外市场并建立销售网络。
Expand overseas markets and establish sales networks through独立站, exhibitions,代理商, and e-commerce channels.
2. 开发并管理海外代理商和合作伙伴，确保其符合公司质量标准并达成销售目标。
Develop and manage overseas代理商 and partners to ensure they meet company quality standards and achieve sales targets.
3. 策划并参加国际展会，提升公司品牌在海外市场的知名度和影响力。
Plan and participate in international exhibitions to enhance the company's brand awareness and influence in overseas markets.
客户开发与关系维护 / Customer Development and Relationship Management
1. 开发海外客户，建立并维护长期合作关系，特别是与国际汽车零部件巨头的合作。
Develop overseas clients and establish and maintain long-term relationships, especially with international automotive零部件巨头.
2. 深入了解客户需求，提供定制化的产品解决方案，提升客户满意度。
Gain an in-depth understanding of customer needs, provide customized product solutions, and enhance customer satisfaction.
3. 定期拜访客户，组织技术交流会和产品推介会，提升公司产品的市场认知度。
Regularly visit customers, organize technical exchange meetings and product presentations to enhance market awareness of company products.
数字营销与电子商务 / Digital Marketing and E-Commerce
1. 负责公司独立站的运营和优化，提升网站流量和转化率。
Oversee the operation and optimization of the company's独立站 to increase website traffic and conversion rates.
2. 制定并执行数字营销策略，包括SEO、SEM、社交媒体营销等，提升品牌曝光度。
Develop and execute digital marketing strategies, including SEO, SEM, and social media marketing, to enhance brand exposure.
3. 管理电子商务平台（如Amazon、Alibaba）的店铺运营，确保销售目标的达成。
Manage the operation of e-commerce platforms (e.g., Amazon, Alibaba) to ensure the achievement of sales targets.
成功案例与标杆合作 / Success Cases and Benchmark Partnerships
1. 具备与国际汽车零部件巨头合作的成功案例，能够快速建立并维护与行业领军企业的合作关系。
Proven success cases in collaborating with international automotive零部件巨头, enabling快速建立并维护与行业领军企业的合作关系.
2. 分享成功经验，制定可复制的合作模式，推动更多标杆客户的开发。
Share successful experiences, develop replicable合作模式, and drive the development of more benchmark clients.
跨部门协作 / Cross-Functional Collaboration
1. 与研发、生产、质量等部门紧密合作，确保产品满足海外客户需求和质量标准。
Collaborate closely with R&D, production, and quality departments to ensure products meet overseas customer needs and quality standards.
2. 支持新产品的海外市场导入工作，制定市场推广计划并推动实施。
Support the overseas market introduction of new products, develop market promotion plans, and drive implementation.
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三、任职要求 / Qualifications
1. 本科及以上学历，车辆工程、电子工程、市场营销或相关专业。
Bachelor’s degree or higher in Vehicle Engineering, Electronic Engineering, Marketing, or related fields.
2. 5年以上汽车电子或传感器产品海外市场推广经验，有成功案例者优先。
5+ years of overseas marketing experience in automotive electronics or sensor products, with preference for candidates with successful cases.
3. 熟悉海外汽车电子市场发展趋势和客户需求，具备敏锐的市场洞察力。
Familiar with the development trends and customer needs of overseas automotive electronics markets, with敏锐的市场洞察力.
4. 具备较强的市场分析和策略制定能力，能够独立完成市场推广计划。
Strong market analysis and strategy development skills, capable of independently completing market promotion plans.
5. 出色的跨文化沟通和谈判能力，能够与海外客户和内部团队高效合作。
Excellent cross-cultural communication and negotiation skills, able to collaborate effectively with overseas clients and internal teams.
6. 英语流利，能够无障碍地与海外客户进行沟通和交流。
Fluent in English, able to communicate seamlessly with overseas clients.
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四、加分项 / Preferred Qualifications
1. 有汽车电子的海外市场推广经验。
Have experience in the overseas market promotion of automotive electronics.
2. 熟悉功能安全（FuSa）和可靠性工程（Reliability Engineering）。
Familiar with functional safety (FuSa) and reliability engineering.
3. 有与国际汽车零部件巨头合作的成功案例。
Proven success cases in collaborating with international automotive零部件巨头