POSITION SUMMARY
The Commercial Analytics & AI (CAAI) China team is responsible for the
delivery of services that require secondary data analysis across business units
(BU) to provide strategic recommendations on performance review, brand
planning, operation planning, promotional resource allocation, field force
sizing, segmentation/targeting, structural decisions, and digital strategies,
etc.02 The team delivers the services by leveraging the central expertise and
existing tools, or by building simple to intermediate analysis locally.02
Sr. Analytics Manager role is to report to China CAAI Lead and is expected to
lead BU level analytics to support BU performance analysis and tracking, BP/OP
analytics support to marketing and sales, new launch analysis and ATU study or
other PMR projects, FF sizing and FF effectiveness analysis, and other China
strategic opportunity evaluation and analytics support. This role also covers
ad hoc analysis on various opportunities like DTP, patient/consumer insights
etc., based on BU needs. He/She will also coordinate ISE/Data Science
collaboration, as well as partner with other xFunction team.
POSITION RESPONSIBILITIES
ROLE RESPONSIBILITIES
Role definition and Key Accountabilities include, but are not limited to:
Market Analytics
* Provide analytical insights support to the market and recommend, define and
implement unique and innovative business analytics plans that generate insights
and influence business priorities and objectives
* Lead customer/omni-channel analysis and consultation to proactively provide
deep insights that drive and maximize business opportunities, including
segmentation, customer journey development, data mining, workshopping insights
into actions. Collaborate closely with marketing and Customer Experience teams
in this context and lead forums to analyze and discuss results with country
leadership.
* Conduct primary market research, secondary analytics and advanced analytics
to answer business questions.
Forecasting/Operating Plan Support
* In partnership with key Pfizer stakeholders, support the development of
Long Range Forecasts (LRFs) and Operating Plans.
* Coordinate forecasting activities with local in-country, Global BAI, and
Forecasting CoE colleagues.
* Qualify and quantify business opportunities, including communicating
results and recommendations.
* Ensure accurate and effective performance measurement and deliver regular
assessments of portfolio performance to leadership, including clear
articulation of the data and its meaning for the business.
xBU Analytics Support on Critical Business Decisions
* Lead and drive cross BU level analytical support such as but not limited
to: VBP analysis, Launch Excellence, Market Intelligence, 02Performance Data
Visualization, GTM Transformation, etc.
* Coordinate within BAI group for cross BU analytics support for most
collective advantages
Vendor/Offshore Resource Management
* Develop, commission and contract projects through preferred vendors
* Accountable for meeting compliance and Corporate SOP obligations of all PMR
projects
* Manage budgets associated with assigned activities
* Direct workload of flexible resources
* Be accountable for continuous improvement and identification/utilization of
new capabilities to maximize the competitive advantages of the business
Collaboration with other Analytical teams
* Partner with other category colleagues and local analytical teams to adapt
global strategies to the local markets
* Actively seek to share knowledge and expertise with other colleagues making
use of knowledge sharing platform
* Alignment with other CAAI teams (CoEs/other Country teams) to ensure
cohesive activities with our stakeholders
ORGANIZATIONAL RELATIONSHIPS
Reports to:
* Solid Line to:02 Sr. Director, China CAAI Lead
RESOURCES MANAGED0202
EDUCATION AND EXPERIENCE
Education: Bachelor’s degree required, Masters in analytic discipline/
statistics preferred
Qualifications / Experience:
* 5+ years of commercial, strategy and/or research/analytics experience,
experience with budget and resource allocation management
* Analytical Thinker: Understands how to synthesize facts and information
from varied data sources, both new and pre-existing, into discernable insights
and perspectives; takes a problem-solving approach by connecting analytical
thinking with an understanding of business drivers and how BA can provide value
to the organization
* Strong Data and Information Manager: Understands and uses analytical
skills/tools to produce data in a clean, organized way to drive objective
insights02
* Exceptional Communicator: Can understand, translate, and distill the
complex, technical findings of the team into commentary that facilitates
effective decision making by senior leaders; can readily align interpersonal
style with the individual needs of customers
* Relationship Manager: Acts as a thought partner and brings forward
recommendations/questions that influences stakeholders; builds robust and
long-term strategic relationships with individuals from all levels of the
organization, understanding individual goals and objectives to ensure future
alignment of the entire portfolio02
* Influencer: Clearly articulates expectations, capabilities, and action
plans; actively listens with others’ frame of reference in mind; appropriately
shares information with team; favorably influences people without direct
authority
* Highly Collaborative: Manages projects with and through others; shares
responsibility and credit; develops self and others through teamwork;
comfortable providing guidance and sharing expertise with others to help them
develop their skills and perform at their best; helps others take appropriate
risks; communicates frequently with team members earning respect and trust
of02the team 02
* Strong Project Manager: Clearly articulates scope and deliverables of
projects; breaks complex initiatives into detailed component parts and
sequences actions appropriately; develops action plans and monitors progress
independently; designs success criteria and uses them to track outcomes; drives
implementation of recommendations when appropriate, engages with stakeholders
throughout to ensure buy-in
* Role Model: Emulates the behaviors of CAAI’s core competencies and fosters
colleague collaboration to build and/or participate on high-performing teams
* Proactive Self-Starter: Takes an active role in one’s own professional
development; stays abreast of analytical trends, and cutting-edge applications
of data
* Ability to understand/interpret/integrate raw outputs from various
econometric and statistical models; ability to integrate and synthesize
separate concepts
* Ability to work closely with senior management, providing business
insights, challenging their thinking, and managing their expectations.
* Ability to prioritize and manage multiple projects simultaneously.
* Significant hands-on experience analyzing large pharmaceutical secondary
datasets (sub national level, payer, patient / longitudinal, call activity)
* Fluency in English is preferable
TECHNICAL SKILLS REQUIREMENTS
* Candidates should have strong quantitative and computer skills, strategic
and analytics thinking; employers prefer workers who have completed advanced
math courses including statistics, forecasting, etc.;
* Individuals with a master's degree in operations research or management
science should have excellent employment prospects; entry-level positions are
available to those with a bachelor’s degree.
* Proven ability to connect, integrate and synthesize analysis and data into
a meaningful ‘so what’ to drive concrete strategic recommendations and enable
commercial decision making. Capable of describing relevant caveats in data or
in a model and how they relate to business question.
* Proficient in Excel, Power Point and preferable with visualization tool
using experience such as Tableau
* Good command of English both in oral and written.
PHYSICAL POSITION REQUIREMENTS
Physical location: Beijing/Shanghai
02
Work Location Assignment:02On Premise
Pfizer is an equal opportunity employer and complies with all applicable equal
employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research