Objectives of this role: 61 Develop PR Newswire’s product marketing content output in the APAC region 61 Shape product marketing campaigns that target prospective customers 61 Build content marketing collaterals library with the support from HQ & Local marketing team
Responsibilities: 61 Lead product marketing collateral and content development 61 Conducts market research and competitive analysis, to identify product gaps, potential new offerings, and solutions to continuously improve product offerings 61 Acts as a Subject Matter Expert and monitors, tracks and understands the progression and relevance of product enhancements in the marketplace from Sprint cycle to go-live date 61 Manage product marketing campaigns targeting prospects and clients in various lifecycle stages 61 Craft PR Newswire’s product storytelling vision and voice for local markets