- Develop the big strategic brand or portfolio strategies to optimize the business, including big strategic brand plan or
portfolio plan and its LRF, and lifecycle management.
- Lead portfolio or big strategic brand growth initiatives, including executing portfolio or brand strategies, managing
compliance review, leading development of the campaign and selecting best fitting moduels for the market , leading
and developing POA and execution and supporting to train field force on product positionin and prioritization,
supporting on tracking progress towards target
- Cross-functional TA leadership – across Field Force, medical, legal, regulatory, etc to get alignment
- Input to the country OP plan
- Interface with WWT to gain support
- Prepare report for global & country level internal communication
2. Organization Effectiveness and People Development
- Assist the senior Marketing Manager or RTAL to develop effective team structure to support the growth of
business
- Assist the senior Marketing Manager or RTAL to establish competency requirement for every marketing position
and performance standard for the major market programs
- For the portfolio lead, develop subordinates through coaching and training programs
3. Resource Management
- Lead team in the portfolio (or big strategic brand) budget planning and control
- Input to allocate and manage in the portfolio budget(or big strategic brand) , sales target and P&L
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
