● Collects and analyzes market intelligence data, identifies customers needs through adequate market research findings and translates them into marketing strategy proposals and suggested action plans ● Manages and controls approved P&L budget, related product strategies and marketing plans in specific market ● Defines the annual marketing plans and provides input on long term development plans and new product development opportunities; contributes to the design of the five year CSP (country strategic plan); defines the products market objectives and strategy together with the management, updates the strategy as necessary alongside to the CSP timeframe ● Implements product plans through the sales force and other internal functions i.e. medical, regulatory and manufacturing in order to coordinate cross functional actions and responsibilities and executes plans in a timely and optimal manner in accordance with agreed milestones, standards and objectives. ● Works closely with Central Marketing brand team on daily basis to ensure the alignment with the central marketing brand plan ● Guides and manages advertising and media suppliers and executes regular quality checks on the deliverables through ongoing field feedback and alignment with corporate standards. ● Builds and nurtures close relationships with stakeholders (advocates, key opinion leaders, government officials, media and other professionals) to influence favorable opinions and to obtain updated feedback on effectiveness of marketing programs; ● Ensures his/her individual actions are aligned with Bayer s LIFE values, relevant compliance guidelines and other company regulations
任职要求
● Bachelor/Graduate degree in Medicine or related field ● Four to five years ( / ) of working experience in product management, ability to handle product portfolio management ● Solid working knowledge of market research, product sales and sales promotion activities ● Ability to analyze data, to evaluate promotional/tactical activities and to prepare marketing plans ● Excellent communication skills and interpersonal skills, ability to deliver reports, to make public presentations and to deal eloquently with opinion leaders and the sales force team ● Good knowledge of computer software ● Fluent in both English and Mandarin
