The Store Manager utilizes and coordinates all services provided by UGG Company Stores and makes them consistent with the short and long-term interests of Deckers, its employees, and the local community in which they work. The Store Manager ensures that the store provides the highest level of customer service possible. This position is responsible for achieving budgeted revenue goals and monitoring expenses. Major parts of the job on a day-to-day basis include managing staff, finding new ways to improve sales, and meeting customer demand. Develop and maintain productive, effective, and professional relationships with peers, superiors, auditors, and others. Represent the company in a positive and supportive manner at all times.
10% 1. Budget Planning and Sales Data Analysis 61 Lead to set up plans to achieve fiscal year and monthly revenue and gross margin goals for the store with City Manager, including VM plan, advertising or promotional plans. Make staff aware of the sales goal and how to achieve it. Analyze store sales data and provide insight. Maintain awareness of market trends in the retail industry, understand forthcoming customer initiatives, and monitor what local competitors are doing.
50% 2. Sales and Retail Operation 61 Achieve sales goals by delivering excellent experience to customers Customer Service Make sure employees understand the meaning and importance of customer service and follow service program. Monitor quality of service among staffs through training and by acting as a positive role Manger on Duty Be personally available to all customers to communicate and identify the needs and address their questions or concerns. 61 CRM: Support brand CRM program for new member recruitment and old members maintenance Inventory Management Check stock availability daily to ensure that all products are adequately stocked and available for customers. Give advice on stock replenishment for daily sales and promotion. Store 61 Visual Management Lead to make sure the store presenting brand, campaign, and product well and in line with all standards. Ensure a clean and well-organized store environment including back stock and employee break area. 61 Other Operational Responsibility Ensuring all OSHA publications are placed to prevent accident liability.Opening and closing the store and securing all assets. Maintain store security system, including building security and cash handling. Additional duties as assigned by the City Manager
20% 3.People Management 61 Employee management Hire people who pursue passions that relate to products and philosophy. Maintain staff levels that allow for the best possible customer service. Delegate workload appropriately and effectively. Manage and approve all timecards for store’s staff to ensure timely reporting of hours and approval of timecards by deadlines. 61 Hold staff meetings and maintain employee attitude and morale by recognizing outstanding performance and service, discuss issues or promotions. Evaluate all store employees, write performance evaluations and goals assessments on the team. 61 Staff Development: Motivate and develop staff to encourage their professional development. Develop a pool of potential Store Manager or Supervisor to meet the long-range Retail and Company objectives. Staff Training: ensure both product and systems expertise, to improve customer service and store operations.
20% 4. Internal Communication 61 Communicate with the City Manager at least once a week via the phone or by written report so that your store and employees are recognized for what it is doing in business, customer service, events, and local issues. 61 Work with Brand Marketing and Retail Operation team for better understanding of Go to market strategy, Campaigns and Store Visual Merchandising Guidance. 61 Maintain open and positive relations with all divisions of Deckers. Work with the appropriate personnel to establish the inventory levels for your store. Ensure that Company policy and procedures are communicated in timely manner and adhered to accordingly.
