职责描述:(英语口语能力、平面设计能力、ai项目经历优先) 1.0202020202020202市场洞察: 深入理解集团的品牌及市场战略,了解和识别市场中的主要竞争对手,通过洞察分析支持海外销售计划。 2.0202020202020202品牌活动:参与制定并执行海外市场营销活动推广策略,跟踪市场动态,控制成本,计划落地各项市场交流活动,主要包括展会、论坛,新品发布会等。 3.0202020202020202媒体运营:构建完善的海外推广渠道,与海外乘商船储等主流行业媒体建立良好的交流与和合作机制;灵活利用社交媒体 广告投放,搜索引擎,EDM营销,Blog等资源提高品牌海外曝光率,建立积极的海外品牌形象。 4.0202020202020202跨部门合作:与集团海外营销,产品及研发部门建立积极的沟通及内容产出机制,深入了解公司产品及相关竞争优势。定期收集海外新能源市场资讯及政策,协调战略品牌部门项目执行,合理分配资源并及时提供反馈。 职位要求: - 本科及以上学历,有留学经验优先 - 市场营销或品牌专业背景或3年及以上市场营销岗位工作经验 - 英语流利,可作为工作语言,有翻译经验优先考虑,小语种者优先考虑 - 良好的沟通和信息总结能力,能与多家合作伙伴对接,能独立总结和撰写市场相关材料; - 精通 MS办公软件 有PS PR等软件使用经验者优先; - 有新能源(含动力电池,储能,光伏等)领域类似工作经验者优先,有海外工作经验者优先 - 接受定期海外出差,良好的抗压能力。 Job02Description:02 1.02Market02insight:02understand02the02industry02and02competitors,02identify02major02competitors02in02the02market,02support02sales02and02increase02market02share02through02insight02analysis;02 2.02Marketing02activities:02combined02with02the02regional02market02conditions,02implemented02the02regional02marketing02policies,02planned02and02implemented02overseas02marketing02activities,02such02as02exhibitions,02conferences,02new02product02launches,02etc.;02 3.02Media02operation:02build up overseas promotion channels, establish good communication and cooperation mechanism with mainstream industry media,02and flexibly utilize social media advertising, search engine, EDM marketing, Blog and other resources to improve the brand's overseas exposure and build up great brand image. 4.02Cross-sectoral cooperation:02establish active communication and content output mechanism with Sales, Product and R&D departments of the Group. Regularly collect overseas new energy market information and policies, coordinate with the strategic branding department for project implementation, rationally allocate resources and provide timely feedback. Job02Requirements:02 6102Bachelor02degree02or02above,02overseas studied experience preferred 61Marketing or branding background with excellent communication skill, 302years02or02more02working02experience02in02marketing02position preferred. 6102Strong verbal and written skill in English, accept English as working language. minor languages preferred 6102Good02communication02and02information02summary02ability,02docking02with02many02partners,02able02to02independently02summarize02and02write02market-related02materials;02 6102Proficiency02in02MS Office, PS PR skill preferred 6102Similar02work02experience02in02the02field02of02new02energy02industry(Power Battery, Energy Storage, PV,02etc.)02is02preferred,02and02work02experience02in02Europe02is02preferred02 6102Accept02regular02overseas02travel.02Compressive capability.