About Hong Kong Disneyland Resort:
Hong Kong Disneyland Resort offers unforgettable, culturally distinctive Disney experiences for guests of all ages and backgrounds. Filled with your favorite Disney stories and characters, Hong Kong Disneyland Resort offers guests the opportunity to explore eight diverse lands that are home to award-winning, one-of-a-kind attractions and entertainment. Complete your adventure with stays at the resort’s luxurious Disney hotels. The magic doesn’t end at our doorstep; as a dedicated member of the local community that cares deeply about societal wellbeing, Hong Kong Disneyland Resort spreads its magic through community service programs that help families in need, boost creativity among children and families, encourage the protection of the environment and inspire healthier living.
Reporting to the Marketing Manager, this position will be responsible for the daily operations of content planning, partnership and brand activations in Mainland China due to the imminent need to expand China business to grow GBA and other parts of China. Working closely with Marketing’s Strategy, Product, Consumer Engagement and Co-marketing teams on implementation of integrated marketing communication materials with the objective of planning and executing creative assets and activation ideas efficiently.
Job responsibilities：
61 To maintain, plan and execute the digital and social media plans for China
61 Responsible for the content planning, commercial opportunities and results tracking/analytics in social platforms of Hong Kong Disneyland
61 Ideate, articulate and lead the activation initiatives including advertising, digital and social, KOL management, partnership effort and events
61 Working closely with other Line of Business (i.e. Corporate Alliance, Magic Access, Operations, Corporate Public Affairs, Distribution Marketing) to support the implementation of activation plans
61 Responsible for supporting the communications for other Line of Business, and to leverage, optimize and manage quality of assets produced
61 Manage budget and deliver programs within admin and audit process
Job requirements
61 Bachelor's degree in marketing, Business, Communication or related disciplines
61 Minimum 5-7 years’ relevant marketing experience in China regarding social and digital area, with native understanding of platform operations
61 Experience in managing popular social media platforms, including but not limited to WeChat, Xiaohongshu, Douyin, Weibo, Bilibili, with experience to manage China social communities and KOL as a plus
61 Ability to judge creativity with strong project management skills to collaborate with different types of stakeholders under fast-paced work environments
61 Strong writing skills; proficiency in spoken and written English, Cantonese and Mandarin