职责描述: 1. 根据总部和当地市场的战略规划,支持市场经理制定和执行品牌在大中华区的营销策略、计划和活动; According to the HQ's and local market’s strategic planning, support marketing manager to develop and execute the brand marketing strategy, plans and activities in Great China; 2.执行符合品牌标准的营销计划; Implement marketing plans that meet brand standards; 3.控制输出品牌内容,提升品牌在中国市场的形象; Control the output of brand content to enhance the brand image in the Chinese market; 4.咖啡店活动及新店开业支持与沟通,确保沟通内容与品牌基调一致; Support and communicate with coffee shop activities and new store opening to ensure that the communication content is consistent with the brand tone; 5.跟进所有活动计划、执行活动,确保符合品牌方针和整体营销实质KPI。 Follow up all activity plans and execute activities to ensure compliance with brand policy and overall marketing KPI. 任职要求: 1. 本科以上学历,新闻学、传播学、广告学、中文等相关专业; Bachelor degree or above, major in Journalism, Communication, Advertising, Chinese, etc.; 2.2年以上市场营销工作经验 More than 2 years copywriting experience in FMCG industry, with rich copywriting experience; 3.英语听说写流利者优先。 Fluent in spoken and written English is preferred. 4.餐饮品牌经验优先。 F&B experience related is preferred.