Key Responsibilities:主要职责：
1.Work with Digital Marketing Manager and Brand Partner HQ, to develop long term strategy and monthly social media plan (including but not limited to WeChat, Douyin, RED, Weibo, Zhihu).
2.Creating original content and localizing the global content calendar for Wechat, Red, Douyin, Zhihu such as articles, banners, video scripts.
3.Responsible to operate social media official accounts, including copy writing, design, translation, material research and publishing. Ensure social media post are carefully managed and published in a timely manner in accordance to each channel’s calendar.
4.Coordinate and cooperate with the internal team to ensure alignment throughout all the social media and ecommerce platforms (Tmall & JD).
5.Support the Digital Marketing Manager to develop and cultivate KOC/KOL cooperation on Red/Douyin.
6.Monitor and complete the KPI set for each channel and campaigns, to drive brand awareness growth and traffic lead to ecommerce platform (Tmall & JD).
7.Evaluate online channels effectiveness to determine and make necessary adjustment to optimize content campaign.
8.Monthly, half yearly and yearly report preparation for the brand (excel/ppt).
9.Douyin video/follower growth news feed ads operations.
10.与数字营销经理和品牌合作伙伴总部合作，制定长期战略和月度社交媒体计划（包括但不限于微信、抖音、RED、微博、知乎）。
11.为微信、红、抖音、知乎（如文章、横幅、视频脚本）创建原创内容并本地化全球内容日历。
12.负责运营社交媒体公众号，包括文案写作、设计、翻译、材料研究和出版。确保根据每个频道的日历，对社交媒体帖子进行仔细管理并及时发布。
13.与内部团队协调和合作，确保所有社交媒体和电子商务平台（天猫和京东）保持一致。
14.支持数字营销经理开发和培养KOC/KOL在红/抖音上的合作。
15.监控并完成每个渠道和活动的KPI设置，以推动品牌知名度增长和电子商务平台（天猫和京东）的流量增长。
16.评估在线渠道的有效性，以确定并进行必要的调整，以优化内容活动。
17.为品牌准备月度、半年和年度报告（excel/ppt）。
18.抖音视频/关注者增长新闻提要广告运营。
Requirements岗位要求：
1.Bachelor’s degree or above (marketing and related majors preferred)
2.1-3 years. experience in social media channels management for the brand or agency
3.Fluent Chinese speaker with good English skills
4.Good knowledge of Chinese social media tools and platforms: RED, Douyin, WeChat, Zhihu, Weibo.
5.Excellent writing skills including but not limited to articles, scrips, campaign outlines
6.Proactive and collaborative working style, with good communication skills both internally and externally
7.Enjoy working as part of a fast-paced and international team
8.Experience/knowledge of Douyin news feed ads operations is a plus.
9.本科及以上学历（市场营销及相关专业优先）
10.1-3年。在品牌或机构的社交媒体渠道管理方面的经验
11.汉语流利，英语熟练
12.熟悉中国社交媒体工具和平台：RED、抖音、微信、知乎、微博。
13.出色的写作技巧，包括但不限于文章、纸条、竞选大纲
14.积极主动、协作的工作风格，具有良好的内部和外部沟通能力
15.享受快节奏和国际化团队的工作
16.有抖音新闻源广告运营经验/知识者优先。