Founded in 1764, Baccarat, alchemist of joy and creator of enchanting worlds, is the fruit of a group of daring artisans who have transformed the four elements of nature – earth, air, fire and water – into crystal of unparalleled purity. By crafting true masterpieces, Baccarat has never ceased to surprise the world, garnering numerous awards at World Fairs and international exhibitions. This is how the name of a small town in eastern France, Baccarat, has over time become a symbol of the art of celebration and French?joie de vivre. From Paris to Moscow, New York, Tokyo, Miami or Hong Kong, the unique experience of Baccarat’s?art de vivre?can be found within its Houses, boutiques, restaurants, bars, hotels and lounges. Ahead of its 260th?anniversary, Baccarat continues its international development, firmly anchored in its roots, and driven by the ambition to always fly higher.
巴卡拉成立于1764年，巴卡拉的水晶杰作在世界博览会和国际性展会上大放异彩、屡获殊荣。来自法国东部小镇的巴卡拉见证了法式庆典和生活艺术之美。从巴黎到莫斯科、纽约、东京、迈阿密或香港，巴卡拉居舍、专卖店、餐厅、酒吧、酒店和酒廊都能为您带来独特的生活艺术体验。时值260周年之际，巴卡拉将继续深耕国际化发展，继往开来，盛放新的光芒。
Role: Marketing Manager, China
Reporting line: Marketing Director – Asia / Country Manager – China
PRIMARY FUNCTION
Work closely with the regional marketing team to lead and execute all marketing, digital, partnership, and event projects in China to ensure brand consistency for all internal and external marketing. This role will also work collaboratively with head quarter in Paris to identify and deliver opportunities.
DUTIES & RESPONSIBILITIES

Marketing
? Build the marketing plans and ensure the delivery of the marketing activities in China in support of regional, departmental, and international goals to build the brand drive greater client reach and sell the sales.
? Liaise with regional marketing and communication team to support delivery of all promotional marketing materials and advertising, both print and digital.
? Collaborate with regional marketing and communication team on brand awareness campaigns and marketing techniques to expand our client reach in new, interactive, and engaging platforms that stimulate client growth.
? Effectively lead and mentor the China Marketing team to deliver the company’s goals.

Events
? Deliver integrated campaigns for China based events (brand building and sales driven ) working closely with the Department Heads, Operations and Merchandising team.
? Conduct post-event analysis to debrief with different departments to best align client interests.
? Moreover, use post-event analysis to modify future event approach based on turnout and feedback.

Branding
? Act as the Brand champion in China working with and integrating all areas including Events, Social Media (Weibo , Wechat , Red) , Digital and influencers marketing , Advertising, and Partnership to ensure we are ‘on brand’ and raising the visibility and presence in the region.
? Support the local execution of the global brand guidelines.

Advertising
? Buying/planning media and negotiating with Advertisers ( Media or Shopping Malls ) to secure the best ad placement and price point.
? Leverage advertising relationships into potential event partnerships.

Partnership
? Work closely with the Retail team and Business Development team to identify and implement strategic partnerships in the region.
? Ensure the Company efforts are coordinated, and the limited resources allocated to the most beneficial opportunities.
Budget Management
? Manage the China marketing budget to support brand building in the region.
? Work closely with Department Heads to plan, manage and execute the department marketing budgets.
SKILLS & RESPONSIBILITIES

? 5 to 8 years related work experience in luxury industry.
? Previous experience in a marketing role liaising with several internal stakeholders.
? Ability to work in a matrix structured environment.
? Excellent time management skills with the ability to work under pressure and prioritise to meet strict deadlines.
? Excellent communication skills (both verbal and written in Chinese and English) with the ability to deal with a wide range of people.
? Ability to be flexible, communicative, and work collaboratively in a team environment or on own initiative.
? Proactive and organized.
? Polite and professional disposition with a high degree of integrity and trust