80Responsible for curating the overall branding and seasonal marketing strategy by connecting the design and commercial vision to the storytelling arch, corresponding initiatives, and investment analysis. 80Innovate with new media marketing tactics; social, digital, CRM and direct response. Utilize and develop industry influencer relationships to drive these tactics. 80Work with internal team or external partners to ensure that the communication campaigns are aligned with approved merchandise strategies and are in line with product assortment each season to drive sales 80Cultivate a partnership with creativity and design to develop and execute digital storytelling for the brand in a manner that is appropriate and catered to each platform in the digital eco-system. 80Lead a data-driven marketing strategy, including the end-state vision of how we use consumer data and insight to drive segmentation, targeting, messaging, and CRM. 80Engage with the sales and merchandising leads to understand and develop brand strategies that will support growth in the business divisions Incorporate expert knowledge of digital media trends, social tools, and mobile technologies to drive earned media and viral reach of proposed marketing programs. 80Owner of the Brand specific marketing budget and partnership with the financial planning team to ensure fiscal responsibility while proactively identifying areas of savings. 80Anticipate and implement necessary changes to strategy and execution process to support the company’s business goals geographically and through new marketing initiatives and campaigns.
Who you are
Experience, business and technical skills 805+ years of experience in a multi-channel marketing role. Demonstrated ability to lead successful campaigns, from strategic development to implementation and analysis. 80Online marketing/e-commerce experience. Campaign style-out and shot list management experience. 80Experience in managing and overseeing budgets. Highly organized, detail-oriented, and focused.
Soft skills 80Ability to solve problems fairly, utilizing creative thinking. Strong analytical, project management, and communication skills. 80Ability to multi-task with appreciation. Ability to identify and develop relationships with key internal and external partners
