Key Responsibilities:

As a consultant of business partner, involving in business strategy setting and drive for sustainable growth.

ü Industrial analysis to have a helicopter view, identify opportunities for customers and drive for growth.

ü Holistic suggestions to strategic customers, including branding strategy, omni-channel strategy and NPD directions.

ü Explore new business opportunities with no boundary

Detailed Responsibilities:

1. Provide consulting services to strategic customers.

ü Industrial and value chain analysis to identify opportunities and gaps

ü Provide holistic views and suggestions to grow customers’ business and drive Tetra Pak business

ü Work as a partner to assist in branding, trade marketing and new product development.

2. Ensure strategic alignment with customers on category and product strategies

ü Assist customers to set strategies for their products in TP cartons, seeking alignment between TP Initiatives/strategies and customers’ strategies

ü Define joint strategic projects with customers to generate growth and differentiation (content and package), with strong emphasis on TP product deployment plans

ü Identify market opportunities and convert into customers’ sales growth

3. Support development of key account development plan / marketing and product

ü Provide input to ensure key accounts’ development plans aligned to category strategies

ü Identify growth opportunities from product and category perspectives

ü Work with account management teams to develop product portfolio deployment plans

4. Support execution of key account development plan / marketing and product

ü Present category and product growth opportunities to customers as requested

ü Execute marketing activities with customers and implement marketing support investment plan

ü Play active role in specific customer requests / projects

o Package design

o Market research

o Channel strategy

o Target market identification

o Product launch/ marketing planning for customers

ü Participate actively in account teams with product knowledge

o Value proposition and customer/consumer benefits

5. Explore new opportunities for existing and new customers

ü Figure out consumer insights and capture new opportunities

ü Get inspiration across categories and industries and apply to existing business

Job Requirement:

ü Bachelor degree, MBA preferred

ü At least 8-10 years’ working experience in FMCG marketing/ trade marketing, 4A marketing and e-Commerce in BAT.

ü Fluent in spoken and written English, business travel is a must

ü Teamwork oriented, customer service mindset and skilled in communication