Responsibilities:
- Develop and executive overall digital marketing strategies to increase brand awareness and drive client’s engagement.
- Investigate best digital marketing practices to align with global and China marketing communications strategies
- Manage online platforms, including but not limited to LinkedIn, Facebook, Website, WeChat Official Account, etc.
- Responsible for content marketing, meticulously crafting compliant and informative content for marketing initiatives, with a particular focus on reaching the international audience.
- Collaborate with cross-functional teams to ensure successful campaign execution.
- Engage with external agencies to strategize and execute impactful marketing campaigns.
- Complete other tasks assigned by superiors
Requirements:
- Bachelor and above degree, preferred in marketing, communications, or a related field.
- At least 3+ years of progressive experience in social media marketing and communications;
- Very familiar with the features and activities on both global and Chinese platforms, including LinkedIn, Facebook, etc.
- Strong interpersonal and communication skills to communicate at all levels;
- Able to converse professionally in English and Chinese;
- Good project management skills, with ability to implement multiple projects simultaneously
- Result driven, attention to details and open minded.
- B2B marketing experience preferred.