ABOUT US Thom Browne, Inc is a highly coveted luxury fashion brand based in NYC. Founded in 2003, the brand represents individuality within uniformity; questioning traditional proportions to consistently convey a true American sensibility rooted in quality craftsmanship and precise tailoring. We pride ourselves on our core values of respect and collaboration, challenging ourselves to express creativity and continuously innovate. We attract ambitious individuals who operate in unique ways while upholding exceptional craftsmanship and excellence.
Job Responsibilities ? Focus on daily maintenance of JD store and oversee monthly campaigns and activations. ? Develop an annual/monthly/campaign-based plan for the JD channel following the marketing calendar. ? Lead JD Store experience development and improvement, managing JD projects. ? Monitor JD data (traffic, conversion%, sales, etc.) to understand trends and reasons, providing regular reports. ? Manage performance marketing, collaborate with the marketing team for paid traffic efficiency tracking, KPI analysis, and regular EC ROI insights and actions for JD. ? Budget control – Support Paid MKT colleague to plan and execute annual JD marketing budget, including allocation and spending tracking to ensure effective control and ROI. ? Maintain close connections with JD platform contacts to identify new opportunities and achieve goals. ? Work closely with the TP team to achieve overall business success for JD flagship stores.
Key Requirements ? Experience in JD brand store management is a must, 0-1 experience is a plus. ? Familiarity with JD traffic, business development/trend methodology, and platform strategy. ? Passionate about digital and new technologies, with good E-business sense and knowledge. ? Detail-oriented, understanding luxury e-commerce trends, and local client insights, especially in the JD ecosystem. ? Skillful in reading and translating data into insights. ? A good team player with a performance mindset and project management skills.
Education - Bachelor’s degree and above ？ Who you are - 2+ years of e-commerce experience in major brand names, preferably in fashion, sports, or luxury. Solid knowledge of third-party platforms such as JD or Tmall is a plus. - Strong business sense and tactical thinking. - Maturity to handle multi-department communications and coordinate internally. - Adaptability to quickly respond in a fast-changing business environment.？
Competencies - Logical, data-driven and result driven - Resilient, Reliable, down to earth, quick to react - Excel and PPT skill are requested ？ ？ Languages - Good level of English in oral and written skills
