Job Description:
· Offer Marketing
Specialist / Engineer
· Support to Product Owner, Offer Marketing in a global
organization for below missions
· Define value proposition & set product strategy,
in alignment with League vision & to ensure team achieve strategic goals
·
Understand customer values, application, competitive environment, market
trends, go to market and anticipate evolutions
·
Gather and analyze customer’s needs and Identify value drivers
·
Evaluate the strategic value of the offer
·
Define and validate the offer value propositions (UVP, business models,
go to market)
·
Understand technical trends to identify valuable innovations in the
product environment
·
Lead and contribute to the customer interaction strategy
· Build, follow-up and support business in
collaboration with zones
· Create, prioritize & communicate with Squad
members the Squad backlog, release map & roadmap.
· Define with Squad members the iteration strategy and
achievement criteria. Take accountability in sharing outcomes with stakeholders
· Support the Squad to deliver on iterations &
“rendezvous”, acting as obstacle troubleshooter: Be the voice of the customer
for the squad questions
· Create a conducive and collaborative environment
through effective leadership
职位描述：
? 提供营销专员/工程师
? 为产品负责人提供支持，为以下任务提供全球组织的营销服务
? 定义价值主张并制定产品战略，与组织愿景保持一致，并确保团队实现战略目标
? 了解客户价值、应用、竞争环境、市场趋势，进入市场并预测演变
? 收集和分析客户需求并确定价值驱动因素
? 评估报价的战略价值
? 定义和验证产品价值主张（UVP、商业模式、上市）
? 了解技术趋势，以识别产品环境中有价值的创新
? 领导并促进客户互动策略
? 与区域合作建立、跟进和支持业务
? 创建、优先排序并与小队成员沟通小队积压工作、发布地图和路线图。
? 与小队成员一起定义迭代策略和成就标准。承担责任
· Offer Launch
and Existing Offer Activation
·
Work
closely with global teams, and MarCom team, to plan, define if needed, and
implement the winning launches and prepare marketing assets for League
responsible offers
·
Ensure
the effective and efficient execution of IMC launch campaign
·
Follow
up project development status with SQUADs for launches.
·
Regular
promoting, activating and pushing internal and external Go-To-Market for a
winning launch as per business commitment
·
Develop
annual marketing activation strategy align with business priorities.
·
Lead
the customer story cooking, ensure continuous content generation and drive IMC
campaigns
·
Regular
activating internal and external Go-To-Market, Platforms by Product Info. and
assets
· Data Collection
& Business Analysis
·
Work
closed with Global team to collect and analyze half-year Sales Data and Provide
on-demand Data analysis for given projects to Offer Managers
·
Provide
business insights and suggestions, based on business understanding, data
integration and in-depth analysis.
? 产品/服务启动和现有产品/服务激活
? 与全球团队和营销委员会团队密切合作，规划、定义（如果需要）并实施获奖产品，并为联盟负责任的产品准备营销资产
? 确保 IMC 启动活动的有效和高效执行
? 与SQUAD 一起跟进项目开发状态，以便启动。
? 根据业务承诺，定期推广、激活和推动内部和外部的“进入市场”，以取得成功的发布
? 制定与业务重点相一致的年度营销激活策略。
? 领导客户故事烹饪，确保持续生成内容并推动 IMC 活动
? 定期激活内部和外部市场推广、按产品信息和资产划分的平台
? 数据收集与业务分析
? 与全球团队合作，收集和分析半年销售数据，并为报价经理提供给定项目的按需数据分析
? 根据业务环境提供业务见解和建议
Qualifications:
·
Bachelor
or Master degree, major in Marketing, Electrical Engineering or related fields;
·
2~3
years working experience in B2B/B2C MNCs;
·
Fluent
English skills both in written and oral;
·
Proficient
in MS Office (PowerPoint, Excel, and Word), especially professional for Excel;
·
Structured
thinking, be thoughtful and focus on details with business curiosity and acumen;
·
Good
organization, coordination, communication and presentation skill;
·
Experienced
in Electrical Distribution application and familiar with LV Switchboard would
be a plus

资格：
? 本科或硕士学历，市场营销、电气工程或相关专业;
? 2~3年以上B2B/B2C跨国公司工作经验;
? 流利的英语书面和口头技能;
? 熟练使用MS Office（PowerPoint、Excel、Word），尤其擅长Excel;
? 结构化思维，深思熟虑，注重细节，具有商业好奇心和敏锐度;
? 良好的组织、协调、沟通和表达能力;
? 有配电应用经验，熟悉低压配电盘者优先。