A) PRINCIPAL RESPONSIBILITIES
？ Manage regional licensees:
- Implement regional Category plan / strategy
- Develop & execute appropriate local market category plans
？ Develop, implement and achieve yearly revenue budget for the category.
？ Ensure licensees have full understanding Disney’s business standards, directions and strategies. Manage licensees to achieve yearly targeted budget.
B) DETAILED DESCRIPTION OF ALL RESPONSIBILITIES
1. Strategic Planning
- Implement regional category plan / strategy.
- Develop local market category plan in line with regional strategy & plan.
- Undertake market analysis to follow or proactive meet trends & regulations, monitor sub-categories and retail performance, and determine & develop Disney’s segment share.
- Determine category key drivers (franchise, products, price, and retail channel) for CPGP to expand brand presence consistently with retailer needs.
- Contribute to regional discussion of the category on behalf of the local market.
2. Category Management
- Develop, implement and achieve yearly revenue budget
- Identify & contract new licensees instrumental in the development of the category
- Identify product, franchises, and channel gaps and ensure that the plans in place to fill the gaps.
- Manager Contract Renewals based on category plan.
- Assist the establishment of efficient distribution services.
- Provide account management to top licensees for long term business development.
- Coordinate with CPGP Compliance Group to ensure licensees comply with Disney’s labor standards.
- Ensure licensees’ thorough understanding and compliance of Disney’s contract, terms and conditions.
- Regularly communicate with Key licensees and conduct performance reviews (quarterly).
3. Marketing Management
- Coordinate with CPGP Marketing team to support sales promotion, events and advertising in the local market.
- Work with CPGP Marketing Team to ensure better understanding of consumer profiles and market needs.
- Ensure appropriate licensees implement the Disney visual merchandising programs.
4. Finance Management
- Responsible for the category budget & bottom line responsibility.
- Provide category forecast on quarterly basis (revenue grading).
- Responsible for collection past due accounts receivable
5. Creative Co-working
- Direct product development with CPGP Product Developer consistently with category plan and ongoing product quality improvement program.
- Administer and coordinate licensee’s product approvals with CPGP Product Developer.
6. Information Systems
- Maintain competency in CPGP business systems
C) WORKING RELATIONSHIP
Internal - PRC Other CPGP LOB & Business Units
- Regional Licensing LOB.
- Global Licensing LOB
External - Licensees (existing and potential)
- Key retail accounts
- Manufacturers
D) ACCOUNTABILITY
(In $, human resource and other terms)
？ Timely implement local market Category strategy / plan.
？ Achieve or exceed revenue as per budget.
E) REQUISITE QUALIFICATIONS AND EXPERIENCE
1. Education
- University graduate, preferably Marketing or Business Commerce.
2. Minimum of 5 years working experience in related industry at merchandising, marketing or sales related undertakings.
3. Personal Attributes
？ Intelligent, self-directed, self-starter, good ability to work within a team.
？ Good analytical skill and understanding of business and financial concepts.
？ Strong interpersonal and communication skills
？ Strong negotiation and presentation skills.
？ Committed to excellence.
4. Other requisites, languages
？ Fluent English and Mandarin.
？ Hands on experience on PC software applications (e.g. Word, Excel & PowerPoint)