1.Responsible for achieving order intake, gross margin, cash flow targets and AR overdue collection for Liquid and Powder Dairy Application Sales of the Greater China region mainly covering the product profile of liuqid dairy processing and milk powder including milk reception, pasteurization, homoginization, seperatoin, UHT, evaporator and spray dryer etc; 2.Develop, communicate and implement strategic sales plans to win business that aligns with company goals; 3. Drive sales initiatives and relationships with potential key customers; 4. Develop and implement sales plans for key technologies within Greater China Dairy Market; 5.Create Market Analysis for the purpose to identify growth potential in Liquid Dairy Application to 2nd tier customer; 6. Identify and find out the potential market chance and application to Liquid Dairy Business; 7. Provide accurate and timely forecasting of OI and hot list; 8.Maintain accurate information regarding open opportunities and monthly reports within the sales database CRM. Provide reports to management as required. 9. Evaluate incoming inquiries, qualify and identify sales strategy for each opportunity 10.Select and develop potential new customer in Liquid Dairy Application 11.Execute quotation presentations and sales campaigns 12.Execute technical/commercial negotiations