Responsibilities
· Report directly to the senior digital marketing manager in China and work closely with the HQ marketing team.
· Work with internal and external agencies to develop the overall Douyin content and media strategy and responsible for ensuring the consistency of message.
· Support live stream in Douyin shop to develop content for conversion, assist to lead TA into livestream for conversion.
· Develop social KOL/KOC strategy that can support brand building and drive A3 people asset/social buzz and search query.
· Responsible for Douyin paid media strategy, plan and implementation and maximize ROI of media investment
. Have strong ability to analyze data result by Douyin data system and social listening for future performance improvement.

Qualifications & Experience
· 4+ years’ relevant experience in digital marketing field, especially new media
· 2+ years’ relevant experience in Douyin social commerce, content creation and paid media.
· Excellent balance between art sense and logical thinking.
· Familiar with FMCG or alcohol industry.
· Proven experience with track record in supporting strategy development and execution.
· Fluency in spoken and written English and Mandarin is mandatory