Key Responsibilities Lead member communication planning, implementation, review, and further enhancement to support commercial purpose. Provide CRM data analysis (e.g. CRM KPI performance tracking, consumer trend, consumer behavioral pattern…) to cross-functional teams. Support WeCom project and continuous improvement. Design and deliver member engagement leveraging cultural moments. Optimize member digital journey (e.g. member acquisition, engagement) by observing and adapting best practice tools in industry. Assist line manager to deliver CRM training to retail staff in collaboration with training team. Other retainer job (e.g. CRM ISC support, contract and payment management, CRM system maintenance).
Requirements & Capabilities: Preferred 3 years’ related working experience in fashion, or luxury industry Solid business sense and strong data analytical ability Consumer centric thinking, good storytelling skills A good understanding of various social platforms and digital CRM tools, especially WeChat channel /Tencent ecosystem, WeCom experience is preferred Excellent communication skills to liaise with internal and external stakeholders Faster learner, proactive working attitude, and strong project management experience Good command of spoken and written English and Chinese
