Brand Manager 品牌经理
工作地点：上海浦东
要求：
1. 至少10年 TO C消费品行业品牌营销和管理经验
2. 欧美外企品牌任职背景
3. 英语可以作为工作语言
4. 积极主动，有创意想法
Role Objective
? To develop marketing strategies & brand image to enhance marketing position and
optimize the economic model, focusing on branding development
? To define and implement product strategies, manage product portfolio
? To pull & push sales force to optimize sales / profits / market share for the product line across America Standard China
Key Responsibilities / Duties & Responsibilities
? Plan and implement business and marketing strategies including development and implementation of effective business plans, and setting up business targets & sales projections
? Lead branding team to assess strengths and providing them functional guidance to enhance their competencies and skills
? Develop integrated brand campaign including digital , PR , retail marketing and other plans while ensuring consistency of brand message across all platforms to develop local marketing actions
? Plan and execute promotion activities , and creative diversified promotion methods to improve sales effectiveness
? Analyze industrial trend , competitors' activities, and modify / implement new strategies accordingly in order to offer marketing insights and initiatives
? Control the team budget expenses to within planned budget / AOP
任职资格
Job Specifications
? Bachelor's degree or above in business, science or other related majors , focus on branding experience , MBA preferred
? At least 10 years marketing or brand management in MNC, 5 years’ experience in marketing leader for complex product / brand lines, a few years of sales experiences preferred
? Ability to build and manage cross-functional teams and quickly adapt into a matrixed organization with open communication and inspiration
? Exposure to industry business is a plus
? Excellent presentation, verbal and written communication skills both English & Chinese
? Advanced skills in MS office and networking skill
Key Relationships and Communication
? Internal – Global marketing, Regional marketing, local marketing, sales , Finance, HR,
manufacturing, etc.
? External – Creative & media agency, Distributor / Dealer